CRM Interview Questions

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Total Questions: 5

1. A goal of inventory management is

A. Balance sheet results

B. Customer service

C. Low level of expenses

D. Product-maket synergies

Correct Answer is : Customer service

2. Which of the following is true about forecasting?

A. It should be done once a year

B. It should be conducted by the supply chain leadership

C. It is more accurate for groups than for individual items

D. It is better to under-forecast rather than over-forecast

Correct Answer is : It is better to under-forecast rather than over-forecast

3. Which of the following describes the typical flow of cash in supply chain?

A. Customer to producer to supplier

B. Producer to customer to supplier

C. Supplier to producer to customer

D. Customer to supplier to producer

Correct Answer is : Customer to producer to supplier

4. Customer relationship management (CRM) is best described as:

A. A focus on managing long term supplier relationships

B. A marketing philosophy based on putting the customer first

C. Managing customers to promote your products

D. Transactional guidelines when dealing with customers

Correct Answer is : A marketing philosophy based on putting the customer first

5. Supply chains create value by:

A. Increasing profitability and return to shareholders

B. Providing multiple variants of products for customers

C. Making transaction processing more efficient

D. Developing more accurate forecasts

Correct Answer is : Increasing profitability and return to shareholders

CRM interview questions