Digital Agency interview questions

Digital Agency interview questions

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Total Questions: 5

1. The online presence, which comprises the different forms of online media controlled by a company, is also known as:

Correct Answer is : Owned media.

2. A digital marketing strategy is needed to provide consistent direction for an organization's online marketing activities. A good digital marketing strategy must:

Correct Answer is : Involve the selection of strategic options to achieve digital marketing objectives and create sustainable differential competitive advantage.

3. An online value proposition is a statement that reinforces an organization's core proposition in relation to its online offering, which must be different from the offline offering and from those of:

Correct Answer is : Competitors.

4. What action is NOT related to managing consumers' fears and phobias:

Correct Answer is : Define a competitive price.

5. We CANNOT consider as a social media platform:

Correct Answer is : Social events, such as shows and parties.

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