Digital Product Development Interview Questions

Digital Product Development interview questions

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Total Questions: 5

1. Product development is a central business activity because ?

A. It is expensive and complicated

B. It determines organization’s future

C. It is risky

D. All of the mentioned

Correct Answer is : All of the mentioned

2. What is false among these ?

A. A product plan is a list of approved development projects, with start and delivery dates

B. Marketing is a process of conceiving products and planning and executing their promotion, distribution, and exchange with customers

C. An opportunity funnel is a mechanism for collecting product ideas from specific source

D. None of the mentioned

Correct Answer is : An opportunity funnel is a mechanism for collecting product ideas from specific source

3. Which of these is not a part of product planning ?

A. Identification of opportunities

B. Evaluation and prioritizing opportunities

C. Allocation of resources and time determination

D. Finalizing process

Correct Answer is : Finalizing process

4. How does marketers study customers and products for generation of ideas ?

A. Surveys

B. Focus Groups

C. Interviews

D. All of the mentioned

Correct Answer is : All of the mentioned

5. Which of these does not account for Passive channels for opportunity funnels ?

A. Suggestion Lines

B. Bug-report Web pages

C. Monitoring trends

D. Awards for outstanding product ideas

Correct Answer is : Monitoring trends

Digital Product Development interview questions