Market Research Interview Questions

Market Research interview questions

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Total Questions: 5

1. What is the definition of Market Research?

A. The systematic and objective process of generating information to aid in making marketing decisions

B. The system of finding the correct answers to our objectives

C. Market Intelligence

D. All of the above

Correct Answer is : The systematic and objective process of generating information to aid in making marketing decisions

2. What type of market research is a survey?

A. Primary Research

B. Secondary Research

C. Desk research

D. Lab research

Correct Answer is : Primary Research

3. What is meant by desk research?

A. Doing field research

B. Research about different desk sizes

C. Doing secondary research

D. Doing primary research

Correct Answer is : Doing secondary research

4. Marketing research involves the identification, collection, analysis, and _______

A. Dissemination of information

B. Marketing information

C. Surveying

Correct Answer is : Dissemination of information

5. Offer a wide variety of marketing research services customized to suit a client's specific needs. Each marketing research project is treated uniquely.

A. Data analysis services

B. Analytical services

C. Coding and data entry services

D. Customized services

Correct Answer is : Customized services

Market Research interview questions