1. What are the activities that form a part of the marketing mix.(the 4ps)
Correct Answer is : Product price promotion place
2. What is a market segment?
Correct Answer is : When a market is broken down into smaller groups!
3. What is the four processes of a product life cycle?
Correct Answer is : Introduction growth maturity decline
4. Why are brand names used?
Correct Answer is : So you can define product
5. What is the prcing called when it starts high then goes low.
Correct Answer is : Skimming