12658 - Senior Marketing Manager, Demand Generation - GA - On Site

About Vensure Employer Solutions: Vensure is the largest privately held HR technology and service organization, serving over 95,000 businesses with payroll processing, HR/HCM technology, managed services, and BPO. Position Summary The Senior Marketing Manager, Demand Generation will focus on demand generation activities to drive quality leads for revenue-generating sales. The role requires a strong B2B marketing background, analytical skills, and a passion for impactful campaigns. Essential Duties and Responsibilities Develop and execute comprehensive marketing strategies to generate demand for Vensure’s solutions and services. Collaborate with product, sales, and customer service teams to identify and produce materials that support the prospect‑to‑client lifecycle. Create and manage targeted marketing campaigns across events, social media, and digital advertising. Monitor and report on the effectiveness of marketing initiatives, using data to optimize and refine strategies. Stay up‑to‑date with industry trends and best practices in B2B marketing for target markets. Marginal Functions Build, maintain and promote relationships with team members and peers across disciplines. Attend webinars and training to stay current on best practices. Complete projects and duties as assigned by supervisor. Knowledge, Skills, and Abilities Proven track record of developing and executing successful marketing campaigns. Strong analytical and strategic‑thinking skills. Excellent communication and interpersonal skills. Ability to work collaboratively and independently in a fast‑paced, dynamic environment. Proficiency in project management, marketing automation tools, CRM, and other marketing technologies. Education & Experience Bachelor’s degree in Marketing, Business, or a related field. Five or more years of marketing experience focused on B2B or software marketing. Physical, Mental, and Communication Demands Physical Demands: Sedentary; primarily desk work; occasional walking and light lifting of office supplies. Mental Demands: Attention to detail, problem‑solving, multitasking, decision‑making, stress management. Communication Demands: Interpersonal skills, cultural sensitivity, written and verbal communication, presentation skills. #J-18808-Ljbffr