Assoc Marketing Manager Apply
The Associate Marketing Manager, Global Brand Marketing will be working on the Barbie Global Brand Team, specifically focused on the Signature (collector-focused) business.
Responsibilities
• Working alongside the Senior Manager (Global Brand Marketing) and working closely with colleagues across the company, the Global Associate Marketing Manager will ensure all brand marketing projects are supported by business strategy, objectives and insights
• Assist in gaining buy-in to global product strategies at all levels, as well as executional commitment from internal partners to activate across key markets and key lines of business
• Work closely with the Product Design, Packaging and Development teams to bring innovative and compelling toys to market on time and on budget backed by Consumer Insights
• Communicate regularly with regional teams and lines of business to ensure needs are being met
• Present with confidence to drive brand strategy and products
• Brief and develop marketing assets
• Support management of product release calendar, asset reviews and messaging alignment for Signature business
• Monitor key trends, brands and competitors’ performance in all markets
• Lead global business reporting and analysis
• Act as point of contact for Signature segment inquiries and dissemination of information and assets
Qualifications
• 4+ years experience in marketing, preferably in product development and working with licensors
• Thorough understanding of marketing mix and KPIs
• Experience analyzing data and managing financials
• Ability to synthesize data and pull insights to create recommendations
• Strong skills presenting in front of large groups
• Highly organized, independent and detail oriented with strong follow up skills
• Strong time management, planning and project execution skills
• Excellent written and verbal communication skills
• Strong interpersonal skills with the ability to build solid collaborative relationships
• Strong PowerPoint creation and presentation skills, proficiency in Outlook, Word and Excel
