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Assoc Marketing Manager

In California / United States

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Assoc Marketing Manager   

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JOB TITLE:

Assoc Marketing Manager

JOB TYPE:

JOB SKILLS:

JOB LOCATION:

El Segundo California / United States

JOB DESCRIPTION:

Barbie is hiring an Associate Marketing Manager to work on the Global Brand Marketing Team (GBT). The Barbie GBT is responsible for creating and executing global brand building strategies that lead to purposeful play and inspire the limitless potential in every girl. Working alongside the segment’s Senior Manager, and working closely with colleagues across the company, the Global Associate Marketing Manager will assist in product development, business strategy and marketing asset creation to drive financial growth and achieve profit targets for the BARBIE THEATRICAL product line.

What Your Impact Will Be:

Ensure all brand marketing projects are supported by business strategy, objectives and insights
Assist in gaining buy-in to global product strategies at all levels, as well as executional commitment from internal partners to activate across key markets and key lines of business
Work closely with the Product Design, Packaging and Development teams to bring innovative and compelling toys to market on time and on budget backed by Consumer Insights
Communicate regularly with regional teams and lines of business to ensure needs are being met
Present with confidence to drive brand strategy and products
Brief and develop marketing assets
Help develop global marketing campaigns for execution at a local level
Monitor key trends, brands and competitors’ performance in all markets
Lead global business reporting and analysis
Work with other Client Global Brand teams to share plans and ‘best practices’ around the world
Act as point of contact for brand inquiries and dissemination of brand information and assets

What We’re Looking For:

2+ years experience in marketing (MBA mandatory), or 5+ years (MBA not required), preferably in product development.
Thorough understanding of marketing mix and KPIs
Experience analyzing data and managing financials
Ability to synthesize data and pull insights to create recommendations
Strong skills presenting in front of large groups
Highly organized, independent and detail oriented with strong follow up skills
Strong time management, planning and project execution skills
Excellent written and verbal communication skills
Strong interpersonal skills with the ability to build solid collaborative relationships
Strong PowerPoint creation and presentation skills, proficiency in Outlook, Word and Excel

Position Details

POSTED:

Sep 10, 2022

EMPLOYMENT:

INDUSTRY:

SNAPRECRUIT ID:

S16571844091871260

LOCATION:

California / United States

CITY:

El Segundo

Job Origin:

Jobsrus_organic_feed

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Barbie is hiring an Associate Marketing Manager to work on the Global Brand Marketing Team (GBT). The Barbie GBT is responsible for creating and executing global brand building strategies that lead to purposeful play and inspire the limitless potential in every girl. Working alongside the segment’s Senior Manager, and working closely with colleagues across the company, the Global Associate Marketing Manager will assist in product development, business strategy and marketing asset creation to drive financial growth and achieve profit targets for the BARBIE THEATRICAL product line.

What Your Impact Will Be:

Ensure all brand marketing projects are supported by business strategy, objectives and insights
Assist in gaining buy-in to global product strategies at all levels, as well as executional commitment from internal partners to activate across key markets and key lines of business
Work closely with the Product Design, Packaging and Development teams to bring innovative and compelling toys to market on time and on budget backed by Consumer Insights
Communicate regularly with regional teams and lines of business to ensure needs are being met
Present with confidence to drive brand strategy and products
Brief and develop marketing assets
Help develop global marketing campaigns for execution at a local level
Monitor key trends, brands and competitors’ performance in all markets
Lead global business reporting and analysis
Work with other Client Global Brand teams to share plans and ‘best practices’ around the world
Act as point of contact for brand inquiries and dissemination of brand information and assets

What We’re Looking For:

2+ years experience in marketing (MBA mandatory), or 5+ years (MBA not required), preferably in product development.
Thorough understanding of marketing mix and KPIs
Experience analyzing data and managing financials
Ability to synthesize data and pull insights to create recommendations
Strong skills presenting in front of large groups
Highly organized, independent and detail oriented with strong follow up skills
Strong time management, planning and project execution skills
Excellent written and verbal communication skills
Strong interpersonal skills with the ability to build solid collaborative relationships
Strong PowerPoint creation and presentation skills, proficiency in Outlook, Word and Excel


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