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Digital Content Specialist

In Tennessee / United States

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Digital Content Specialist   

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JOB TITLE:
Digital Content Specialist
JOB TYPE:

JOB SKILLS:
JOB LOCATION:
Nashville Tennessee / United States

JOB DESCRIPTION :
Digital Content Specialist
Pay Rate: $37.71/HR


The Digital Content Specialist will work collaboratively across HCA departments and business units to develop, repurpose, inventory and enhance content across HCA’s 1,000+ consumer-facing facility and clinic websites. As a Digital Content Specialist, your work will help support our strategy to nurture our engagement with patients through our facility and clinic websites and digital patient portal. This role will also be important in how we help consumers and patients discover and access HCA services and other clinical capabilities, with the goal of helping them engage with HCA to manage their healthcare. Digital content includes, but is not limited to, information specific to medical conditions and/or treatment, health- and wellness-related material, marketing/sales copy, video and graphics/visuals.

Responsibilities
? Write, ghostwrite, edit or repurpose copy for HCA facility and clinic websites
? Proactively translate content intended for clinical audiences for publication and/or presentation to consumer/patient audiences, ensuring timely delivery in line with company marketing strategies and standards
? Assist in deploying an enterprise digital content strategy that supports website and content consolidation, improves overall SEO health and authority and furthers HCA’s commitment to delivering patient-centered experiences online
? Partner with SEO specialists to incorporate targeted keywords to improve user engagement, search engine ranking and content authority

Qualifications and skills
? Excellent writing skills and editorial ability
? Can distill complex clinical ideas into easy-to-understand language
? Has a journalistic eye, can figure out what makes the heart of a story
? Bachelor’s Degree plus 1-2 or more years of experience in a content marketing or journalism role; healthcare content experience is a plus, but not required
? Prior experience/documented ability to translate health content into consumer-friendly information
? Demonstrates sound judgment and strong critical thinking abilities
? Uses a systematic approach to solve problems, and bases decisions on comprehensive analysis and outcomes evaluation
? Ability to ensure that content is congruent with HCA strategic goals and the promise of HCA to improve the patient experience and connect with patients in a language they understand
? Maintains exemplary professional interpersonal communication skills, is highly motivated, collaborates well with teams, and demonstrates good customer relationship skills
? Experience with digital marketing, online content strategy creation and management
? Foundational knowledge of SEO tactics related to content optimization
? Communicates daily with internal and external teams and stakeholders regarding project tasks.

Position Details

Jun 19, 2021
S16204860876915439
Tennessee / United States
Nashville
A job sourcing event
In Dallas Fort Worth
Aug 19, 2017 9am-6pm
All job seekers welcome!

Digital Content Specialist    Apply

Click on the below icons to share this job to Linkedin, Twitter!

Digital Content Specialist
Pay Rate: $37.71/HR


The Digital Content Specialist will work collaboratively across HCA departments and business units to develop, repurpose, inventory and enhance content across HCA’s 1,000+ consumer-facing facility and clinic websites. As a Digital Content Specialist, your work will help support our strategy to nurture our engagement with patients through our facility and clinic websites and digital patient portal. This role will also be important in how we help consumers and patients discover and access HCA services and other clinical capabilities, with the goal of helping them engage with HCA to manage their healthcare. Digital content includes, but is not limited to, information specific to medical conditions and/or treatment, health- and wellness-related material, marketing/sales copy, video and graphics/visuals.

Responsibilities
? Write, ghostwrite, edit or repurpose copy for HCA facility and clinic websites
? Proactively translate content intended for clinical audiences for publication and/or presentation to consumer/patient audiences, ensuring timely delivery in line with company marketing strategies and standards
? Assist in deploying an enterprise digital content strategy that supports website and content consolidation, improves overall SEO health and authority and furthers HCA’s commitment to delivering patient-centered experiences online
? Partner with SEO specialists to incorporate targeted keywords to improve user engagement, search engine ranking and content authority

Qualifications and skills
? Excellent writing skills and editorial ability
? Can distill complex clinical ideas into easy-to-understand language
? Has a journalistic eye, can figure out what makes the heart of a story
? Bachelor’s Degree plus 1-2 or more years of experience in a content marketing or journalism role; healthcare content experience is a plus, but not required
? Prior experience/documented ability to translate health content into consumer-friendly information
? Demonstrates sound judgment and strong critical thinking abilities
? Uses a systematic approach to solve problems, and bases decisions on comprehensive analysis and outcomes evaluation
? Ability to ensure that content is congruent with HCA strategic goals and the promise of HCA to improve the patient experience and connect with patients in a language they understand
? Maintains exemplary professional interpersonal communication skills, is highly motivated, collaborates well with teams, and demonstrates good customer relationship skills
? Experience with digital marketing, online content strategy creation and management
? Foundational knowledge of SEO tactics related to content optimization
? Communicates daily with internal and external teams and stakeholders regarding project tasks.