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Digital Marketing Product Manager III

In Georgia / United States

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Digital Marketing Product Manager III   

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JOB TITLE:
Digital Marketing Product Manager III
JOB TYPE:

JOB SKILLS:
JOB LOCATION:
Alpharetta Georgia / United States

JOB DESCRIPTION :
Pay rate - $86.25/hr
Work hours: 8am - 5pm


Purpose of the Position:
Accountable for driving the content development and strategy execution of digital marketing campaigns for Avanos’ Digestive Health business. Development and execution of high-quality, compelling content for direct-to-patient and physician/ clinician marketing programs for use across multiple online and offline channels. The primary focus will be on long-term enteral feeding to include initiatives such as developing/executing the digital roadmap and content that help achieve defined business objectives inclusive of driving traffic, customer retention, and engagement. Plays a crucial role in guiding and shaping the messaging for consumer and professional audiences.

Key Responsibilities:
• Create and execute content by collaborating with KOLs, marketing communication and sales to identify and fulfill content needs for all phases of the customer’s journey and campaign/ sales lifecycle.
• Develop and maintain editorial calendars and content project plans.
• Develop content to accelerate our sales cycle and drive nurturing programs, including website copy, landing pages, email campaign content, sales and marketing collateral and digital advertising.
• Research, write, edit and produce content - learning and iterating based on content performance while leveraging analytics to help inform and guide efforts.
• Write clear and engaging marketing copy to promote products, programs and initiatives and provide education.
• Cultivate and foster relationships with external partners including professional and patient advocacy organizations within the Enteral Feeding space.
• Update website content as needed.
• Manage/ execute email campaigns by working with the writers on developed topics
Reporting Relationships:
• Reports to: Associate Marketing Director, – Digestive Health, North America

Job Requirements:
• Bachelor's degree required, particularly in marketing, journalism, or communications.
• 5+ years of content/ digital marketing or product marketing experience
• Ability to engage and effectively collaborate with marketing, sales, technical teams and business leaders
• Excellent writing, editorial, communications, and project management skills as well as exceptional attention to detail
• Strong people and project management skills to interact with internal partners, colleagues, cross-functional teams and third parties
• Team player!
Internal Interface:
• Product Marketing, Sales Leadership, Marketing Communications, Marketing Insights



Position Details

Jun 12, 2021
S16204860880585478
Georgia / United States
Alpharetta
A job sourcing event
In Dallas Fort Worth
Aug 19, 2017 9am-6pm
All job seekers welcome!

Digital Marketing Product Manager III    Apply

Click on the below icons to share this job to Linkedin, Twitter!

Pay rate - $86.25/hr
Work hours: 8am - 5pm


Purpose of the Position:
Accountable for driving the content development and strategy execution of digital marketing campaigns for Avanos’ Digestive Health business. Development and execution of high-quality, compelling content for direct-to-patient and physician/ clinician marketing programs for use across multiple online and offline channels. The primary focus will be on long-term enteral feeding to include initiatives such as developing/executing the digital roadmap and content that help achieve defined business objectives inclusive of driving traffic, customer retention, and engagement. Plays a crucial role in guiding and shaping the messaging for consumer and professional audiences.

Key Responsibilities:
• Create and execute content by collaborating with KOLs, marketing communication and sales to identify and fulfill content needs for all phases of the customer’s journey and campaign/ sales lifecycle.
• Develop and maintain editorial calendars and content project plans.
• Develop content to accelerate our sales cycle and drive nurturing programs, including website copy, landing pages, email campaign content, sales and marketing collateral and digital advertising.
• Research, write, edit and produce content - learning and iterating based on content performance while leveraging analytics to help inform and guide efforts.
• Write clear and engaging marketing copy to promote products, programs and initiatives and provide education.
• Cultivate and foster relationships with external partners including professional and patient advocacy organizations within the Enteral Feeding space.
• Update website content as needed.
• Manage/ execute email campaigns by working with the writers on developed topics
Reporting Relationships:
• Reports to: Associate Marketing Director, – Digestive Health, North America

Job Requirements:
• Bachelor's degree required, particularly in marketing, journalism, or communications.
• 5+ years of content/ digital marketing or product marketing experience
• Ability to engage and effectively collaborate with marketing, sales, technical teams and business leaders
• Excellent writing, editorial, communications, and project management skills as well as exceptional attention to detail
• Strong people and project management skills to interact with internal partners, colleagues, cross-functional teams and third parties
• Team player!
Internal Interface:
• Product Marketing, Sales Leadership, Marketing Communications, Marketing Insights