Electronic Communications Lead Apply
This position manages domestic and international direct marketing and e-mail programs to generate awareness, volume, and revenue. He/she also is responsible for all aspects of relationship marketing programs including copywriting, management of online and offline creative development (web, e-mail, direct mail, social media) execution activities and technical implementation requirements using internal and external resources. He/she collaborates with internal stakeholders and agencies to develop strategic focus that define targeting criteria and audience definition using list selection tools and systems. The ideal candidate has copywriting skills applicable to both online and offline channels and experience in both direct mail and e-mail program execution including HMTL requirements in either the agency or client setting. Additionally, experience working in a decentralized international structure and a familiarity with social media, data systems and techniques used to inform relationship marketing targeting selection and measurement is a plus. Education and Experience: Bachelor s Degree, Preferred Major(s) - Communications, Marketing. Job Related Experience: 10 yrs.
Hours : 8:00am to 5:00pm
Education :
Additional Job Details : Please use the description below when filling the role: The Electronic Communications Lead/Content Strategist creates and deploys Digital Experience (DX) content deliverables for agile projects specific to profile and billing customer journeys, as well as transactional notifications. Analyzes and Influences Project Requirements Reviews business and functional requirements (e.g., project documents, wireframes, page specifications, user stories) to understand scope of projects. Actively engages in discussions with stakeholders and uses expertise to influence the customer journey. Advocates on behalf of the customer experience and works collaboratively to design around technical constraints. Identifies tools, software, or new processes needed to support project requirements. Recognizes when requirements are in conflict with user experience standards and escalates when appropriate. Develops Content Strategy Works with sponsors and cross-functional team to understand content needs and project scope. Uses research, insights, and expertise to inform content/design decisions and secures stakeholder signoff on strategic direction. Performs audits of existing content to determine project impacts, including recommendations for revisions or removal. Works collaboratively with other teams to ensure a consistent, end-to-end customer journey. Develops content matrices to identify content changes and to define content strategy (e.g., create new or existing content, contextual application help, error messages, FAQs). Aligns strategy to existing content and design standards. Develops and Designs Content Writes and edits content (application user interface, marketing, technical help) with appropriate tone for the identified audience. Works with designers to source approved imagery and icons to enhance the customer experience. References approved templates and design system to create comps for new marketing pages. Conducts work sessions with and solicits feedback from sponsors (e.g., product manager, marketing group) to confirm content accuracy. Develops content in the Content Management System (CMS) and publishes to multiple environments. Communicates content and design changes to CMS developers and manages throughput. Performs Quality Assurance Testing in Multiple Environments Develops testing manifests (i.e., lists and testing instructions) of created or updated pages to guide testing processes. Tests changes and additions to content, CMS templates, or HTML in multiple testing environments to confirm expected results. Utilizes quality assurance tools (e.g. Beyond Compare) and processes to identify content errors. Resolves Project Defects Utilizes defect tracking tools (e.g. Azure DevOps) to monitor and provide status on resolution. Assesses incoming defects to determine validity. Collaborates with project team (e.g. application developers, stakeholders) to troubleshoot defects and propose alternate solutions when needed. Corrects defects (e.g. edits content, updates broken link) and publishes content to multiple environments. Assesses Feedback and Optimizes Journeys Participates in post-project meetings to share and record lessons learned. Consumes analytics dashboards (e.g. Adobe Analytics) for team-supported applications and identifies optimization opportunities based on data. Uses customer feedback (e.g. Foresee comments, research results) to make recommendations on improving the customer experience. Analyzes performance of assigned apps (e.g. completes user tasks) to identify opportunities to optimize the customer journey. Collaborates with the research team to sponsor studies to test proposed updates to content and design.
