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Lead - Personalization

In Maryland / United States

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Lead - Personalization   

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JOB TITLE:
Lead - Personalization
JOB TYPE:

JOB SKILLS:
JOB LOCATION:
Baltimore Maryland / United States

JOB DESCRIPTION :

This contract position is with one of our Direct Clients. Please submit resumes to Remya- mremya(at)divihn(dot)com or Divyesh- Drathwa(at)divihn(dot)com You can also call Remya (630) 847 7118 or Divyesh (630) 847 0275 with any questions.

Job Title: Lead, Personalization

Position Summary

The Lead, Personalization will develop and blueprints and data-driven personalization strategies throughout the customer journey for client's direct to consumer channels. This role will work in close collaboration with regional ecommerce and retail teams, global technology, and marketing teams to build highly personalized digital shopping experiences aimed at driving customer engagement, conversion, retention, and customer lifetime value.

Essential Duties & Responsibilities
Develop personalized strategies encompassing content, lifecycle, recommendations, offers and triggers to ensure a highly personalized shopping experience throughout the direct to consumer (DTC) ecosystem
Create blueprints for personalized journeys for targeted segments, ensuring every touchpoint that is relevant
Manage the optimization of 3rd party product personalization platform(s) and operationalize personalization across DTC functions to ensure leverage of personalization tools and customer data sets
Drive A/B testing and optimization roadmap for content personalization, and continuously evolve the customer experience through testing, learning and model validation
Collaborate with regional teams to implement the personalization strategies and blueprints
Serve as the center of excellence for personalization strategies and blueprints for all regional teams
Ensure adoption and scaling of global technology platforms within the regions.
Conduct ongoing analysis of consumer trends and analytics and best in class personalization strategies
Leverage analytics to measure and report on segmentation, and present data-driven findings and actionable insights in a clear and concise manner to cross-functional partners and senior management
Partner with key stakeholders to identify, develop, and test new personalization tactics/capabilities to drive engagement and revenue

Qualifications (Knowledge, Skills & Abilities)
5+years' in an eCommerce environment analyzing consumer behavior across digital channels including trends and customer engagement
3+years' experience implementing personalized journeys and interactions in digital eco-system leveraging personalization technologies and tools
Experience building strategic roadmaps and leveraging data insights to prioritize ideas
Experience developing blueprints for implementation
Technically proficient and knowledgeable of data modeling, personalization technology, and A/B testing scenarios
Experience leveraging Web Analytic tools and transforming data into actionable, strategic insights
Experience with Salesforce tools a strong plus
Strong communication and partnering skills, and highly effective in cross-functional environments
Exceptional attention to detail and ability to effectively multi-task in a deadline-driven atmosphere
Proficiency in Microsoft Office

Education And / Or Experience
BA/BS Preferred

About us:
DivIHN, the 'IT Asset Performance Services' organization, provides Professional Consulting, Custom Projects, and Professional Resource Augmentation services to clients in the Mid-West and beyond. The strategic characteristics of the organization are Standardization, Specialization, and Collaboration.

DivIHN is an equal opportunity employer. DivIHN does not and shall not discriminate against any employee or qualified applicant on the basis of race, color, religion (creed), gender, gender expression, age, national origin (ancestry), disability, marital status, sexual orientation, or military status.

Position Details

Apr 11, 2021
S1617465791587351
Maryland / United States
Baltimore
A job sourcing event
In Dallas Fort Worth
Aug 19, 2017 9am-6pm
All job seekers welcome!

Lead - Personalization    Apply

Click on the below icons to share this job to Linkedin, Twitter!

This contract position is with one of our Direct Clients. Please submit resumes to Remya- mremya(at)divihn(dot)com or Divyesh- Drathwa(at)divihn(dot)com You can also call Remya (630) 847 7118 or Divyesh (630) 847 0275 with any questions.

Job Title: Lead, Personalization

Position Summary

The Lead, Personalization will develop and blueprints and data-driven personalization strategies throughout the customer journey for client's direct to consumer channels. This role will work in close collaboration with regional ecommerce and retail teams, global technology, and marketing teams to build highly personalized digital shopping experiences aimed at driving customer engagement, conversion, retention, and customer lifetime value.

Essential Duties & Responsibilities
Develop personalized strategies encompassing content, lifecycle, recommendations, offers and triggers to ensure a highly personalized shopping experience throughout the direct to consumer (DTC) ecosystem
Create blueprints for personalized journeys for targeted segments, ensuring every touchpoint that is relevant
Manage the optimization of 3rd party product personalization platform(s) and operationalize personalization across DTC functions to ensure leverage of personalization tools and customer data sets
Drive A/B testing and optimization roadmap for content personalization, and continuously evolve the customer experience through testing, learning and model validation
Collaborate with regional teams to implement the personalization strategies and blueprints
Serve as the center of excellence for personalization strategies and blueprints for all regional teams
Ensure adoption and scaling of global technology platforms within the regions.
Conduct ongoing analysis of consumer trends and analytics and best in class personalization strategies
Leverage analytics to measure and report on segmentation, and present data-driven findings and actionable insights in a clear and concise manner to cross-functional partners and senior management
Partner with key stakeholders to identify, develop, and test new personalization tactics/capabilities to drive engagement and revenue

Qualifications (Knowledge, Skills & Abilities)
5+years' in an eCommerce environment analyzing consumer behavior across digital channels including trends and customer engagement
3+years' experience implementing personalized journeys and interactions in digital eco-system leveraging personalization technologies and tools
Experience building strategic roadmaps and leveraging data insights to prioritize ideas
Experience developing blueprints for implementation
Technically proficient and knowledgeable of data modeling, personalization technology, and A/B testing scenarios
Experience leveraging Web Analytic tools and transforming data into actionable, strategic insights
Experience with Salesforce tools a strong plus
Strong communication and partnering skills, and highly effective in cross-functional environments
Exceptional attention to detail and ability to effectively multi-task in a deadline-driven atmosphere
Proficiency in Microsoft Office

Education And / Or Experience
BA/BS Preferred

About us:
DivIHN, the 'IT Asset Performance Services' organization, provides Professional Consulting, Custom Projects, and Professional Resource Augmentation services to clients in the Mid-West and beyond. The strategic characteristics of the organization are Standardization, Specialization, and Collaboration.

DivIHN is an equal opportunity employer. DivIHN does not and shall not discriminate against any employee or qualified applicant on the basis of race, color, religion (creed), gender, gender expression, age, national origin (ancestry), disability, marital status, sexual orientation, or military status.