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Manager, Consumer Marketing

In United States

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Manager, Consumer Marketing   

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JOB TITLE:

Manager, Consumer Marketing

JOB TYPE:

JOB SKILLS:

JOB LOCATION:

West Hollywood, CA United States

JOB DESCRIPTION:

Onsite from Day 1

RESPONSIBILITIES

  • Work closely with Director Consumer Marketing to develop and manage the annual Marketing Calendar to drive consumer engagement, series awareness and promotional efforts in support of OWN as a brand, it's programming and network initiatives.
  • Develop and distribute Marketing timelines for Scripted, Unscripted, Special and Spotlight series
  • Coordinate cross-departmental launch campaigns and ensure alignment with strategy, timing, messaging, etc.
  • Partner with PM team on timely delivery of assets and launch materials needed for promo campaigns
  • Work closely with Director Consumer Marketing to develop successful marketing campaigns, owning their implementation from ideation to execution, leveraging owned, earned and paid media
  • Develop, distribute, communicate and maintain creative briefs
  • Assist in the creation of marketing decks
  • Work closely with project management team, network operations team, and media logistics teams to operationalize and execute marketing support for all brand initiatives and campaigns
  • Partner with research team to gather audience insights and series performance data to identify growth opportunities and areas for marketing support
  • Work closely with Client's Media Services team to manage on-air marketing promo schedules and corporate barters
  • Partner with cross-functional teams to develop series launch plans and audience growth opportunities with associated marketing support
  • Facilitate approvals as needed from partnering departments affected by material usage and tactical launch such as legal, PR and production
  • Manage day-to-day agency relationship and partnerships to deploy marketing activations and media buys
  • Develop and distribute media briefs to agency partners
  • Review, approve and launch paid media campaigns and gather performance reporting
  • Provide optimization recommendations as needed
  • Compile competitive reporting as needed
  • Administrative tasks and duties
  • Open and manage POs
  • Work with PM team to manage campaign budgets and reconcile invoice discrepancies
  • Oversee trafficking process across agency and PM: Review creative matrix and platform inputs for each media campaign
  • Request marketing materials needed for campaign promotion

QUALIFICATIONS

  • 3-5 years agency or client side experience
  • Experience with a variety of organic and paid channels across digital and non-digital platforms e.g. Social Media, Radio, OOH, Print, Linear TV, Connected TV, SEM
  • Strong communication and interpersonal skills with the ability to interact with senior level management, internally and externally
  • Excellent written and oral communication skills
  • Highly organized and proficient in Google Workspace and Microsoft Office Suite
  • Entertainment media planning experience a plus

Position Details

POSTED:

Oct 05, 2022

EMPLOYMENT:

INDUSTRY:

SNAPRECRUIT ID:

S16511040217911830

LOCATION:

United States

CITY:

West Hollywood, CA

Job Origin:

OORWIN_ORGANIC_FEED

A job sourcing event
In Dallas Fort Worth
Aug 19, 2017 9am-6pm
All job seekers welcome!

Manager, Consumer Marketing    Apply

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<p><strong>Onsite from Day 1</strong></p> <p><strong>RESPONSIBILITIES</strong></p> <ul> <li>Work closely with Director Consumer Marketing to develop and manage the annual Marketing Calendar to drive consumer engagement, series awareness and promotional efforts in support of OWN as a brand, it's programming and network initiatives.</li> <li>Develop and distribute Marketing timelines for Scripted, Unscripted, Special and Spotlight series</li> <li>Coordinate cross-departmental launch campaigns and ensure alignment with strategy, timing, messaging, etc.</li> <li>Partner with PM team on timely delivery of assets and launch materials needed for promo campaigns</li> <li>Work closely with Director Consumer Marketing to develop successful marketing campaigns, owning their implementation from ideation to execution, leveraging owned, earned and paid media</li> <li>Develop, distribute, communicate and maintain creative briefs</li> <li>Assist in the creation of marketing decks</li> <li>Work closely with project management team, network operations team, and media logistics teams to operationalize and execute marketing support for all brand initiatives and campaigns</li> <li>Partner with research team to gather audience insights and series performance data to identify growth opportunities and areas for marketing support</li> <li>Work closely with Client's Media Services team to manage on-air marketing promo schedules and corporate barters</li> <li>Partner with cross-functional teams to develop series launch plans and audience growth opportunities with associated marketing support</li> <li>Facilitate approvals as needed from partnering departments affected by material usage and tactical launch such as legal, PR and production</li> <li>Manage day-to-day agency relationship and partnerships to deploy marketing activations and media buys</li> <li>Develop and distribute media briefs to agency partners</li> <li>Review, approve and launch paid media campaigns and gather performance reporting</li> <li>Provide optimization recommendations as needed</li> <li>Compile competitive reporting as needed</li> <li>Administrative tasks and duties</li> <li>Open and manage POs</li> <li>Work with PM team to manage campaign budgets and reconcile invoice discrepancies</li> <li>Oversee trafficking process across agency and PM: Review creative matrix and platform inputs for each media campaign</li> <li>Request marketing materials needed for campaign promotion</li> </ul> <p><strong>QUALIFICATIONS</strong></p> <ul> <li>3-5 years agency or client side experience</li> <li>Experience with a variety of organic and paid channels across digital and non-digital platforms e.g. Social Media, Radio, OOH, Print, Linear TV, Connected TV, SEM</li> <li>Strong communication and interpersonal skills with the ability to interact with senior level management, internally and externally</li> <li>Excellent written and oral communication skills</li> <li>Highly organized and proficient in Google Workspace and Microsoft Office Suite</li> <li>Entertainment media planning experience a plus</li> </ul>


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