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Marketing Communications Specialist

In Wisconsin / United States

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Marketing Communications Specialist   

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JOB TITLE:

Marketing Communications Specialist

JOB TYPE:

JOB SKILLS:

JOB LOCATION:

Mequon Wisconsin / United States

JOB DESCRIPTION:

Our Marketing Communications Rep will believe in this too. You are the communication expert responsible for building customer interest and awareness in our products, services and solutions. You will develop, activate and amplify content for both inbound and outbound activities and create additional marketing sales enablement collateral as needed. You will develop and help manage demand generation activities and sales communication marketing tactics that represent the depth and breadth of our offering. You will work closely with our field resources and commercial program managers on campaigns to support district sales, businesses or cross-business initiatives. You’re a wicked storyteller and your content will find and capture our target audience and help them understand our core values.

You will be a marketing evangelist internally and a brand ambassador externally. You will be a critical thinker and a positive influencer. You will help shape Rockwell Automation in the eyes of our customers.

Position Summary:

· Responsible for crafting intelligent, thought-provoking, and emotional stories/narratives based on target audience (blogs, web copy, ebooks, brochures, infographics, social, etc).

· Expand audience reach through content amplification

· Experience with XaaS or Subscriptions based offerings

· An understanding of the Land, Adopt, Expand and Renew Customer engagement model in support of XaaS or Contractual Services offerings

· Experience Working with Customer Success and Customer Experience teams to align content development to the moments that matter to the customer

· An active partner in developing marketing strategy

· Responsible for coordinating legal review content approvals

· Supports sales enablement activities

· A strong project manager, both internally and with outside vendors, for adherence to brand standards, deadlines and budget

· Facilitates regular reporting to effectively measure, analyze and adjust projects for maximum business impact.

Minimum Qualifications:
Bachelor of Arts or Science degree, or equivalent, in English, Journalism, Communications, Marketing, or related field.

Minimum of three years’ experience in business-to-business marketing communications.

Strong written communication skills are critical and foundational to the role.

Strong project management, organizational and multi-tasking skills.

Ability to work independently with a minimum of direction.

Ability to manage projects with a variety of stakeholders.

Strong interpersonal, leadership and team skills.

Experience in industrial control environment is a plus.

Experience with creative marketing tools, software programs, html, marketing automation platforms and Microsoft office a plus

Position Details

POSTED:

Aug 22, 2021

EMPLOYMENT:

INDUSTRY:

SNAPRECRUIT ID:

S16204860746223864

LOCATION:

Wisconsin / United States

CITY:

Mequon

Job Origin:

Jobsrus_organic_feed

A job sourcing event
In Dallas Fort Worth
Aug 19, 2017 9am-6pm
All job seekers welcome!

Marketing Communications Specialist    Apply

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Our Marketing Communications Rep will believe in this too. You are the communication expert responsible for building customer interest and awareness in our products, services and solutions. You will develop, activate and amplify content for both inbound and outbound activities and create additional marketing sales enablement collateral as needed. You will develop and help manage demand generation activities and sales communication marketing tactics that represent the depth and breadth of our offering. You will work closely with our field resources and commercial program managers on campaigns to support district sales, businesses or cross-business initiatives. You’re a wicked storyteller and your content will find and capture our target audience and help them understand our core values.

You will be a marketing evangelist internally and a brand ambassador externally. You will be a critical thinker and a positive influencer. You will help shape Rockwell Automation in the eyes of our customers.

Position Summary:

· Responsible for crafting intelligent, thought-provoking, and emotional stories/narratives based on target audience (blogs, web copy, ebooks, brochures, infographics, social, etc).

· Expand audience reach through content amplification

· Experience with XaaS or Subscriptions based offerings

· An understanding of the Land, Adopt, Expand and Renew Customer engagement model in support of XaaS or Contractual Services offerings

· Experience Working with Customer Success and Customer Experience teams to align content development to the moments that matter to the customer

· An active partner in developing marketing strategy

· Responsible for coordinating legal review content approvals

· Supports sales enablement activities

· A strong project manager, both internally and with outside vendors, for adherence to brand standards, deadlines and budget

· Facilitates regular reporting to effectively measure, analyze and adjust projects for maximum business impact.

Minimum Qualifications:
Bachelor of Arts or Science degree, or equivalent, in English, Journalism, Communications, Marketing, or related field.

Minimum of three years’ experience in business-to-business marketing communications.

Strong written communication skills are critical and foundational to the role.

Strong project management, organizational and multi-tasking skills.

Ability to work independently with a minimum of direction.

Ability to manage projects with a variety of stakeholders.

Strong interpersonal, leadership and team skills.

Experience in industrial control environment is a plus.

Experience with creative marketing tools, software programs, html, marketing automation platforms and Microsoft office a plus


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