Sr. Manager, Global Personalization Apply
This contract position is with one of our Direct Clients. Please submit resumes to Remya- mremya(at)divihn(dot)com or Divyesh- Drathwa(at)divihn(dot)com You can also call Remya (630) 847 7118 or Divyesh (630) 847 0275 with any questions.
Job Title: Sr. Manager, Global Personalization
Position Summary
The Sr. Manager, Global Personalization is part of Client's Global Marketing team and is responsible for conducting analysis of, and developing strategic consumer personalized journeys, competitive landscape analysis, and digital market trends that inform and build personalization strategy. This role will act as a primary liaison between various stakeholders and teams to develop and execute the test and learn agenda to increase personalization across all consumer touchpoints. This role will partner with Regional Marketing and eCommerce teams, technology, and Global marketing team and Marketing Technology team to help.
We are looking for a star performer to develop robust cross-channel consumer engagement experiences that accelerate growth among our many consumer bases. This person should have a cross-section of skills spanning digital marketing, strategy, marketing technology, consumer insights and analytics a blend of a data driven marketer, brilliant communicator, influencer, and passionate consumer advocate. Must have prior experience creating and implementing customer experiences and interactions based on data-driven insights.
The Sr. Manager, Global Personalization will be responsible for owning and managing the planning process and test and learn agenda that helps drive personalization and scale.
Essential Duties & Responsibilities
Build & execute personalization strategy collaborating with cross functional partners
Align and coordinate personalization initiatives with broader marketing and business goals
Design a Personalization roadmap utilizing available (and future) technologies. Adopt a strategic approach to developing roadmap for adopting new technology and identifying gaps in technology for future enhancement
Evaluate existing tools and consumer experiences and interactions being developed in all consumer touch points and identify opportunities for enhanced personalization and relevance
Implement testing roadmap/ agenda to cover all dimensions of personalization - lifecycle, content, offers, triggers, and recommendations to implement experiences and interactions across all touchpoints such as email, website, shop app etc
Work with internal stakeholders to implement and share learnings and success across all regions
Develop and standardize measurement tactics and identify appropriate KPIs across Personalization program. Synthesize data into recommendations; driving strategic goals/objectives; advise cross-functional partners on key findings
Qualifications (Knowledge, Skills & Abilities)
Team-oriented desire to be a part of and contribute to a high-performance culture.
Strong at analyzing data to identify insights and think creatively and translate insights into marketing strategies. Experience working with data platforms and reporting tools
Comfortable working with and lead cross functional teams including Data, Marketing and IT functions
Designed and successfully implemented innovative customer strategies (technology, process, people) in a high-growth environment leveraging agile methods and design thinking principles
Deep understanding of marketing strategy and tactics with a proven track record for delivering value and measuring contribution to business goals/objectives
Strong understanding of Marketing Automation technologies and tools available for personalization including Knowledge of Adobe, Google Analytics, and other analytics tools and machine learning and optimization platforms.
Strong interpersonal and communication skills; excellent verbal and written skills
Education And / Or Experience
8+ years' of Marketing experience; 2+ years experience in personalization
2+ years experience in implementing personalization strategies using machine learning and offer optimization tools
Experience in retail a strong plus
DivIHN is an equal opportunity employer. DivIHN does not and shall not discriminate against any employee or qualified applicant on the basis of race, color, religion (creed), gender, gender expression, age, national origin (ancestry), disability, marital status, sexual orientation, or military status.
