Account Based Marketing Specialist Apply
Actionstep is looking for an Account Based Marketing Specialist to build and execute multi-faceted direct marketing initiatives tailored toward our key accounts. Reporting to the Demand Gen Manager, you will be responsible for designing, building, and launching ABM and targeted marketing campaigns across our target GEOs that translate into pipeline, higher deal sizes, and faster conversions across the funnel. You will also own email marketing creation/refinement and performance, working with our in-market leadership to tailor and hone email campaigns for our target personas.
Your key responsibilities:
ABM planning with calendared activities
ABM campaign management
Email campaign improvements
Direct marketing systems optimization
Email Content creation
Requirements
This role is required to be in our LoDo Denver office two days a week.
3+ years of prior marketing experience including ABM and multi-channel campaign experience
Ability and passion to build tactical marketing plans around business goals
Decisive, with the ability to shift gears between thinking and doing
Ability to evolve marketing programs based on performance and feedback
Experience with robust CRM systems like Salesforce, HubSpot, and Outreach as well as other tools like Canva, Asana, or equivalent tools
Strong project manager
Motivated and resourceful self-starter
Excellent written and verbal communication skills
Ability to partner with various teams and stakeholders to drive results
Highly analytical with a focus on metrics and outcomes
Benefits
We offer a fantastic and inspirational working environment!
Flexible working
We are a team, we trust each other and we believe our best work happens when life and work is in good balance
Wear what you like to work
Take your birthday off
Socials and team building events, remote and in person
Relaxed and friendly team
Fantastic training and development opportunities
