Position: Account Strategist

Company: Mediassociates, 75 Glen Road, Sandy Hook, CT 06482

Mediassociates is a leading independent media planning, buying and analytics agency located in Fairfield County, Connecticut. It leverages an approach called Precision Branding to guide brands in planning communication campaigns with a focus on predicting, measuring, and optimizing business outcomes. With the advertising landscape shifting almost daily, Mediassociates leads clients through the ongoing revolution in media and technology. Mediassociates has been named an Adweek Fastest Growing Agency and an AdAge Best Place to Work.

Job Description

The Account Planner works directly with clients to develop and manage integrated media campaigns across digital and traditional channels. This role is responsible for planning, execution, optimization, and performance analysis to help clients achieve their business goals.

Responsibilities include:

• Plan and steward multi-channel media campaigns (digital + linear)

• Analyze performance and optimize campaigns in partnership with analytics teams

• Develop and present media plans, POVs, and client-facing materials

• Leverage audience research and stay current on media trends

Requirements:

• Bachelor's degree

• 3+ years of experience in media planning and/or buying

• Experience with digital platforms (DSPs, ad networks, social, SEM)

• Strong analytical, communication, and time-management skills

• Advanced Excel and PowerPoint skills