CTC

Plano Texas United States

No

Location - Plano, TX, The candidate is expected to work in Hybrid mode. 3 days (Tue to Thu) ONSITE. So, the candidate has to be local. Non local candidates will have to relocate.

Interview process - first round call will be a phone screen. The second round interview will be a in-person interview in Plano, TX.

Start Date - ASAP

Visa Status - Citizen, GC, GC EAD

Pay Rate - $60/hr on 1099.

UPDATES ON MUST HAVE SKILLS:8/26/24

1. Find candidates who worked in Adobe Analytics, workspace, data warehouse, Adobe reporting using workspace.

2. Need to be able to present the reports and do a story telling.

3. Support any adhoc reports and actively participate in the business

Must have requirements:

Minimum 5 years of web analytics experience

Strong Adobe marketing cloud experience desired (Workspace, Report Builder, Data Warehouse, Target, etc.)

Local candidates

Team Overview:

Business Analytics (BA) team is a lean cross functional analytics team that collaborates with different teams in Sales & Marketing organization; Sales, Fleet, TCUV, Vehicle marketing and communications, Incentives, and Digital marketing teams. The Marketing Analytics team, a subset of Business Analytics, aims to provide centralized access to data stitched together from disparate sources, deliver data analytics solutions, and generate insights to enable data driven business decisions across advertising, marketing, and digital domains across the customer journey. We are seeking an experienced Digital Analytics Senior Analyst to join our growing team of analytics professionals to develop new and effective ways for our stakeholders to leverage data to drive performance.

Responsibilities:

Leverage data to gain insights into trends, user behavior, and user pathing to drive our digital marketing strategies.

Take various sources of data and condense it down to a coherent story with a clear conclusion and actionable insights.

Manage stakeholder relationships and serve as the SME for web analytics!

Contribute to building an analytics strategy and elevate the analytics platform to achieve a data-driven digital marketing culture.

Data analysis for web projects, A/B and multivariate testing, and ad hoc requests

Oversee tag management services and maintain integrity across multiple sources of data.

Partner with multiple vendors to implement analytics requirements.

User acceptance testing of Adobe tags and validation of web reporting enhancements/changes (data validation, etc.) on various platforms.

Communicate project status, risks, dependencies and roadblocks for technical audiences and business stakeholders.

Requirements:

Minimum 3 years of web analytics experience

Strong Adobe marketing cloud experience is required (Workspace, Report Builder, Data Warehouse, Target, etc.)

Bachelor's Degree in Business, Marketing, Mathematics, Computer Science or Statistics

Strong analytical skills with the ability to collect, organize, analyze, and disseminate significant amounts of information with attention to detail and accuracy.

Implementation experience with analytics platforms such as a web reporting tool and tag management software preferred.

Expert knowledge of Excel and PowerPoint

Experience with business intelligence tools a plus

Experience with offline/online data integration is a plus.

Up to date with current analytics trends and tools

Critical thinker who can problem solve

Excellent communication skills; proven written and oral presentation skills

Can multi-task and quickly adapt to changing/conflicting priorities?

Ability to work independently and is a motivated self-starter.

Detail-oriented and organized.