POSITION OVERVIEW Provide data analysis and insights to drive marketing strategy and campaign optimization across all channels. ESSENTIAL JOB DUTIES/RESPONSIBILITIES Creates and maintains comprehensive marketing performance dashboards and reporting systems for stakeholder insights. Provides expertise in campaign performance analysis across all marketing channels for optimization recommendations. Maintains responsibility for marketing attribution and ROI measurement methodology development and implementation. Establishes statistical analysis and predictive modeling capabilities to inform strategic marketing decisions. Implements actionable insights and recommendation development for marketing team performance improvement. Drives data integration and reporting automation processes to enhance operational efficiency. Supports advanced analytics and machine learning model development for marketing optimization. Complies with all applicable laws/regulations, as well as company policies/procedures Performs other duties as assigned. Disclaimer: This job description is general in nature and is not designed to contain or to be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications required of employees assigned to the job. QUALIFICATIONS Bachelor's degree in Marketing, Business, Management or equivalent work experience Five (5) years Marketing Analytics or Data Analysis experience Proficiency in analytics tools (Google Analytics, Tableau, etc.) Strong SQL and Excel skills Statistical analysis and data modeling experience Strong communication and data storytelling abilities FedEx Freight is an Equal Opportunity Employer, including disabled and veterans. Know Your Rights Pay Transparency If you have a disability and you need assistance in order to apply for a position with FedEx Freight, please call 800-888-8252 or e-mail at . FedEx Freight will not discharge or in any other manner discriminate against any employee or applicant for employment because such employee or applicant has inquired about, discussed, or disclosed the compensation of the employee or applicant or another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor's legal duty to furnish information. #J-18808-Ljbffr