AI Performance Marketing Associate

About CapCenterFounded in Richmond, Virginia in 1997, CapCenter helps individuals and families achieve one of life's most meaningful milestones — homeownership. By bringing mortgage, realty, and insurance services together under one roof, we provide a simpler, more transparent experience designed to save clients time and money. Our commitment to innovation, including our Zero Closing Cost mortgage, has earned the trust of thousands of clients and fueled our growth through repeat business and referrals.The RoleYou will be in Google Ads and Meta Ads every day, building the campaigns and — more than anything else — deciding who sees them. Audience construction, geographic targeting, keyword match types, negative lists, exclusions, lookalikes, retargeting pools: this is the craft of the job. When our cost per funded loan improves, it will usually be because you found a better slice of the market or cut a worse one.You will also be the person on the marketing team who uses AI as a daily working tool — generating and testing ad variants at volume, automating the reporting nobody wants to do by hand, and building small workflows that catch problems before anyone notices them.This is a hands-on execution role, and deliberately so. Budget levels and channel strategy are set by the Marketing Director. You are expected to be excellent at building, targeting, testing, and reading results — and to grow into the strategy over time rather than on day one.What You'll DoTargeting and audience building (the heart of the job)Build and refine audiences in Google Ads and Meta: custom audiences, interest and behavioral segments, customer-list matching, retargeting poolsOwn the targeting mechanics — geo and radius targeting, dayparting, device and placement controls, demographic and audience exclusionsManage keyword work end to end: match types, search query mining, and building out negative keyword lists so we stop paying for the wrong clicksContinuously narrow toward the people who actually apply and fund, and cut the segments that don'tIn-platform executionBuild, QA, and launch campaigns — naming conventions, budgets, bid strategies, ad groups, asset sets, tracking parametersMonitor pacing daily and flag when something needs to changeBuild and test landing page variants with our web and creative resourcesKeep the accounts clean: no orphaned campaigns, no broken links, no untracked spendAI as a daily toolUse LLMs to generate and iterate ad copy, headlines, and creative variants at volumes manual writing can't reach — then test them properlyAutomate recurring reporting and pull-together work so your time goes to decisions instead of exportsBuild simple AI-assisted workflows for search query review, competitor monitoring, and audience researchBring back what you learn — we want the person in this seat teaching the rest of the team what's newly possibleMeasurement and testingMaintain campaign reporting on qualified applications, CPA, cost per funded loan, and conversion rateValidate that conversion tracking is firing correctly and raise it immediately when it isn'tRun structured A/B tests on creative, audiences, and landing pages — one variable at a time, with enough volume to mean somethingLearn to tell the difference between what a platform claims it drove and what actually closedWhat Success Looks LikeFirst 30 days: you know our account structure cold, you've shipped your first campaign builds, and you've found waste in the existing accountsFirst 90 days: you own day-to-day targeting and optimization, your reporting is trusted, and you have at least one AI-assisted workflow saving real hoursFirst year: measurable improvement in cost per funded loan from targeting and testing work that is clearly yoursWhat We're Looking ForRequired1–3 years of hands-on experience in Google Ads and/or Meta Ads Manager — actually building and managing campaigns, not observing themGenuine skill with audience targeting and segmentation, and the instinct to keep narrowingDemonstrated use of AI tools in your real workflow — tell us what you use, what it replaced, and what got betterStrong analytical ability: confident in spreadsheets, comfortable in GA4, able to read a performance report and say what to do nextCare about accuracy — you check whether the tracking is right before trusting the numberSelf-starter comfortable on a lean team, where the person who notices the problem is the person who fixes itPreferredExposure to conversion tracking setup (pixels, Google Ads conversions, GA4 events)Lead-generation experience where lead quality mattered, not just volumeCopywriting or creative production abilitySQL, Looker Studio, Google Ads scripts, or light PythonMortgage, real estate, insurance, or another regulated / considered-purchase verticalCRM or marketing automation exposure (HubSpot or similar)CompensationBase salary: $60,000 - $90,000Performance bonus eligibilityBenefits: Medical, dental, vision, 401(k), PTOEqual Employment OpportunityCapCenter is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or any other protected characteristic.