Job Description / Key Responsibilities:
Journey Design & Development
o Build and configure customer journeys and campaigns in AJO (email, SMS, push, in-app).
o Implement journey orchestration rules, decision management, and audience targeting logic.
o Develop custom actions and events for real-time personalization.
Integration & Data Management
o Integrate AJO with Adobe Experience Platform (AEP) for data ingestion, segmentation, and activation.
Analytics & Optimization
o Use Customer Journey Analytics (CJA) and AEP datasets to optimize campaigns.
o Configure reports, dashboards, and visualizations for performance tracking.
Compliance & Governance
o Ensure data governance, consent management, and compliance with organizational and regulatory standards.
Collaboration
o Work closely with marketing, data engineering, and creative teams to deliver scalable omnichannel experiences.
o Participate in Agile ceremonies (sprint planning, backlog grooming).
Required Skills
Core Technical Skills
o Adobe Journey Optimizer (AJO) High proficiency.
o Adobe Experience Platform (AEP) and Customer Journey Analytics (CJA).
o Adobe Launch for WebSDK implementation.
o Strong JavaScript skills; familiarity with HTML/CSS.
o Experience with REST APIs, JSON, and data integration.
Preferred Skills
o RDBMS/SQL for data handling.
o Knowledge of Adobe Real-Time CDP and Adobe Target.
o Familiarity with offer decisioning and personalization logic.

Certifications (Preferred)
Adobe Certified Expert Journey Optimizer Developer.
Adobe Experience Platform or Real-Time CDP certifications.
This role blends technical development, data integration, and marketing technology expertise to deliver real-time, personalized customer experiences. It's ideal for professionals with strong Adobe ecosystem knowledge and a passion for building scalable, data-driven journeys.