Rosca is one of Indonesia's fastest-growing D2C tumbler brands. We are looking for a talented and strategic Art Director to join our team and lead the creative direction of our content.Location : Surabaya Status : Full TimeJob Description Develop and execute content concepts that effectively communicate our brand's key themes and campaigns with a strong focus on product launches and bottom-of-funnel content, in close collaboration with the content team.Write sharp, on-brand copywriting across all social media platforms.Own, manage and plan the content planning calendar.Produce clear and detailed design briefs to guide the execution team.Maintain brand consistency across all visual touchpoints and platforms.Collaborate with KOLs and creative partners to ensure content alignment with brand direction.Analyze content performance and translate insights into stronger creative decisions.Job SpecificationBachelor's degree (S1) in any relevant fieldMinimum 2 years of experience in a creative role within an e-commerce or D2C brandStrong aesthetic sensibility with a deep understanding of target market behavior and consumer psychologySolid grasp of current visual and marketing trends, particularly in social commerce (TikTok, Instagram)Excellent communication and teamwork skills — able to collaborate across creative and operational teamsComfortable working in a fast-paced, high-output environmentA strong portfolio demonstrating past creative work is requiredWhat We're Looking For We're not just hiring someone to make things look good. We want someone who thinks strategically, leads with taste, and can translate a brand vision into content that converts sales and drive brand awareness. Send your portfolio and CV to