Assistant Manager, GTM Strategy and Media Planning, Skincare - Clinique Apply
About Us:
In 1968, a beauty editor asked a leading dermatologist, Can great skin be created? The answer: Clinique, the first-ever line of dermatologist-developed skin care. While our research and testing lead the industry, ever evolving with the latest skin science, some things have not changed in over 50 years: Clinique is still allergy tested. Fragrance free. And always in service of all skin. Today we are sold in 107 countries worldwide, with skincare, makeup, and skin services that deliver maximum results with zero irritation from our fan-favorite moisturizer Moisture Surge 100H Auto-Replenishing Hydrator, to the Clinique Smart franchise, to award-winning Even Better CliniqueTM Serum Foundation Broad Spectrum SPF 25 and our viral sensation Clinique Almost Lipstick in Black Honey. Cliniques purpose is simple yet powerful: A daily dose of optimism. For skin. For life. For additional information about Clinique, please visit .
About the Job: As a member of the Global Consumer Engagement team, the Assistant Manager, GTM Strategy and Media Planning, will assist in developing best-in-class go-to-market strategies for Clinique globally. The Assistant Manager will report directly to the Executive Director of GTM Strategy, Operations and Media Planning. The ideal candidate will have program management experience, knowledge of digital media, demonstrated ability to work cross-functionally and a passion for finding unique solutions.
About Your Responsibilities:
Campaign Management & GTM Strategy
Support the marketing campaign planning process end-to-end for new product launches, commercial innovations, and high traffic moments. This includes briefing, gathering requirements/relevant documents, facilitating, and providing feedback on the creative asset development process to be aligned with channel-specific best practices and market needs, communicating extensively with markets, executing breakthrough go-to-market strategies and post-campaign analysis.
Work with Executive Director and 360 team to develop competitive cut-through and actional GTM activation strategies for all launches.
Collaborate with the Executive Director in working closely with regional counterparts to understand and support them with strategic global guidelines to ensure holistic launch strategies and proper feedback touchpoints. Lead the connects with the regions to provide a seamless communication flow.
Assist Executive Director in updating and executing the integrated marketing calendar to ensure all programs have the latest timing and communicate to all Clinique teams.
Lead the Clinique newsletter for senior leadership and collaborate with necessary teams.
Support the Executive Director in implementing a seamless Consumer Engagement workflow process with other cross-functional teams and working closely with Creative Ops. Candidate must be detail-oriented and able to handle multiple projects at once.
Work in close collaboration with other departments including Online, Retail, Education, Social, PR / Comms, Product Marketing, Creative and Creative Ops. It is extremely important that the candidate can form partnerships and has good communication skills with other departments.
Media / Analytics
Work closely with the Executive Director to build relationships with our top markets to understand their needs for a comprehensive channel strategy for their acquisition and retention programs.
Assist with our joint business partners to lead initiatives and best practices with our markets.
Assist the Executive Director with monitoring and regularly issuing digital campaign performance reports working with international markets, social & CRM teams, and agencies on collecting results and learnings to optimize future campaigns.
Support the strategic objective of creating a Digital Center of Excellence by sharing best practices and digital insights with our Regional partners.
Stay on top of changing digital behaviors/trends including ad formats and media tactics and complete competitive analyses.
Qualifications
About Your Experiences:
Candidate should have 3+ years of experience.
Strong project management skills, process-orientated and attention to detail
Innovative and willingness to experiment with new concepts and approaches and comes up with creative solutions to difficult problems.
Needs to thrive in a fast-paced environment, oversee multiple projects, have attention-to-detail, and work well with cross-functional teams.
Agency, (including partners such as Google or Facebook) or Brand Marketing Experience preferred with experience in Digital Marketing/Consumer Engagement
Strong communication skills and can relate to a range of people spanning business to creative to technical discipline.
College Degree Required.
About You:
Forward-looking, strategic, and critical thinker with an ability to take initiative, anticipate next steps, and offer recommendations.
Team player with excellent communication skills and the ability to build, foster, and nurture relationships with members inside and outside of function/department.
A self-starter who is highly detail-oriented, accountable, and organized with the ability to handle multiple projects at one time.
Passionate about Beauty and understands Cliniques unique philosophy and point of difference in the market.
Possesses excellent Microsoft skills (PowerPoint, Excel) and can quickly learn internal programs.
The anticipated base salary range for this position is $71,000 to $106,000. Exact salary depends on several factors such as experience, skills, education, and budget. Salary range may vary based on geographic location. In addition to base salary, this position is eligible for participation in a highly competitive bonus program with possibility for overachievement based on performance and company results.
In addition, The Este Lauder Companies offers a variety of benefits to eligible employees, including health insurance coverage, wellness and family support programs, life and disability insurance, retirement savings plans, paid leave programs, education-related programs, paid holidays and vacation time, and many others. Many of these benefits are subsidized or fully paid for by the company.
Job: Marketing
Primary Location: US-NY-New York
Job Type: Standard
Schedule: Full-time
Shift: 1st (Day) Shift
Job Number: 241303
We are an equal opportunity employer. Minorities, women, veterans, and individuals with disabilities are encouraged to apply. It is Company's policy not to discriminate against any employee or applicant for employment on the basis of race, color, creed, religion, national origin, ancestry, citizenship status, age, sex or gender (including pregnancy, childbirth and related medical conditions), gender identity or gender expression (including transgender status), sexual orientation, marital status, military service and veteran status, physical or mental disability, protected medical condition as defined by applicable state or local law, genetic information, or any other characteristic protected by applicable federal, state, or local laws and ordinances. The Company will endeavor to provide a reasonable accommodation consistent with the law to otherwise qualified employees and prospective employees with a disability and to employees and prospective employees with needs related to their religious observance or practices. Should you wish to apply for this position or any other position with the Company and you believe you require assistance to complete an application or participate in an interview, please contact USApplicantAccommodations@Estee.com.
