Associate Director, Media Analytics & Reporting

Associate Director, Media Analytics & ReportingRemote (US-based)Salary: Starting at $175KABOUT USCome Near is a group of people moved to raise the public conversation about Jesus. They create, curate, and connect people to authentic Jesus stories and experiences. Most widely recognized is the group’s “He Gets Us” campaign, which invites people to reconsider Jesus and has reached millions of Americans since launching in 2021. To learn more, visit comenear.org.Candidates for this role are required to sign the organization’s Statement of Faith, which closely aligns with Come Near’s mission-driven focus of inviting all people one step closer to the authentic Jesus from wherever they are.POSITION SUMMARYAt Come Near our neighbor (Luke 10:25–37) is at the heart of everything we do. Join the Come Near team and make a difference in our neighbors’ lives, striving to offer them the opportunity to take one step closer to the authentic Jesus, from wherever they are.As the Associate Director of Media Analytics & Reporting, you’ll partner with the VP of Media, Media Director, and our media partners to analyze/ report on paid media campaigns, provide recommendations for audience segmentation evolution, and develop testing opportunities that support growth goals. Current focus will be on the well-known He Gets Us campaign, from the Super Bowl and other iconic media moments to evergreen campaigns, with future evolutions into other territories.The Associate Director of Media Analytics & Reporting serves as an internal media SME for Come Near. The ideal candidate will be a seasoned professional (10+ years) with a strong background in progressive media and marketing analytics, measurement, optimization, and audience segmentation either client or agency side. They will have a leadership style that fuses inspiration with a passion for making a difference cross-functionally.Understand target audiences and marketing needs, identify measurement/tracking tactics that will deliver measurable results to further assist in development of marketing campaigns, with emphasis on media.Collaborate with Product Team, including Data and Measurement Director on reporting dashboard, vendor API connections, and QA of data on an ongoing basis.ESSENTIAL DUTIES AND RESPONSIBILITIESANALYTICAL FLUENCY:Skilled in understanding and reviewing data sets (media and non-media), with an ability to hone insights from linear and non-linear informationTranslate data insights into actionable recommendations to optimize marketing tactics and improve success metricsDeep understanding of the MarTech/AdTech eco-system and standard measurement approaches (ex: MMM Box-Jenkins / ARIMA, Bayesian, MTA, Dynamic Linear, etc.)Conduct in-depth analysis of marketing data, including mix modeling and advanced segmentationSkilled at identifying or creating new testing recommendations to support goals/objectivesAdvanced knowledge of reporting dashboards, mapping data, and taxonomy requirements for connecting multiple data sourcesSkilled at aligning cross-functional teams on parallel roadmaps and consistent tracking and reportingLead real-time, iterative marketing campaign optimization recommendations and regular performance trends for continuous improvement across channelsParticipate in the selection, implementation, and integration of marketing analytics tools and technologies to track and analyze marketing performance dataContinuously evaluate and recommend new tools to enhance measurement capabilitiesDevelop standardized internal controls to ensure continued data quality for visibility of metrics for analysisOversee taxonomy and tracking across media platforms and cross-functionally to ensure consistency and accuracy of data warehouseSTRATEGIC THINKING:Proven ability to develop media measurement and analysis strategies (within the larger comms framework), inclusive of channel specific plans for integrated campaigns, which deliver on goals and objectivesDesign and implement comprehensive measurement strategies to assess effectiveness of campaigns, initiatives, and channelsDefine key performance indicators (KPIs), establish benchmarks, and set targets for successSkilled at audience understanding/development and analysisCan leverage analytical fluency to find insights based on available data and reportingApproaches tasks and goal with a problem-solving lensKnows how to prioritize and build timelines to balance work and achieve goalsUnderstand the privacy landscape and its impact on media targeting and reportingWill collaborate with the VP of Media and Media Director to enhance and improve Come Near’s media practiceUnderstanding of Advertising & Media Strategy, Planning & Buying process and specific supporting steps to ensure accuracy in measurement and reportingPRESENTATION & COMMUNICATIONS SKILLS:Create and produce ongoing reports and metrics with storytelling approach for senior leadership, investors, and stakeholdersAdept and articulate when presentingStrong interpersonal communication skills with ability to present complex themes in simplified termsStrong and honest communication to ensure deadlines are met, challenges/opportunities are addressed quickly, and necessary teams are informed of reporting nuancesSupport VP of Media and Media Director in training marketing and other internal teams on media analytics and reportingRELATIONSHIP MANAGEMENT:Collaborate with cross-functional teams, including Communications, Product, Research, and more to ensure alignment and coordination of data-driven initiativesHighly skilled at establishing rapport with co-workers, understanding the interdependencies that exist between teams within a marketing departmentResponsible for building strong two-way relationships with agencies and media partnersAbility to balance publisher/partner relationships, maintaining Come Near’s interests centralMaintain relationships with media vendors and system vendors to ensure understanding of updates and opportunities as programs evolveCOMMUNICATIONS PLANNING APPROACH:Develop and deliver regular reports and presentations to stakeholders, including executive leadership, outlining key findings, trends, and opportunities for improvementClearly communicate the impact of marketing outputs on neighbor outcomesPassion to understand culture and our neighbor’s behavior (qualitatively and quantitatively), translating it into media strategies and plansKeen understanding of the role media plays within the marketing ecosystem (Paid, Owned & Earned), and it is constant evolutionCOMPETENCIESDATA-DRIVEN DECISION-MAKERAbility to synthesize data and identify what is most critical for successAlways use sound business judgment and analytics to make bold decisionsProficiency in data analysis tools and techniques, including data segmentation, predictive modeling, and data visualization. Ability to extract actionable insights from complex datasets.Strong understanding of customer data analytics, including customer segmentation, behavioral analysis, and customer journey mapping.PASSION:Understands and is passionate about the Come Near missionAbility to discern motivational drivers that differentiate neighbors and segmentationPassion for Media, manifesting in a desire for continuing media educationENTREPRENEURIAL SPIRIT:Inspired by innovation, creativity, and breakthrough thinking that challenges the conventional and fosters innovative ideasSelf-motivated to drive the groups agendaSelf-starter who can work independently without constant supervision and establishes personal credibilityCHANGE AGENT:Agile, courageous, and ability to push through conflict for speed to actionThrives in the fast-paced environment of today’s media landscapeThrive under pressure, take risks, deliver solutions, remove barriers, and lead the chargeINSPIRATIONAL LEADER:Inspires others to act through authentic leadership, passion, and commitmentCommitted to coaching, challenging, and developing othersGreat at the “What” and the “How”Team vs personal gains.Effective communicator, capable of gaining the confidence and respect of peers and key stakeholdersTECHNICAL SKILLSExperience with Google Marketing Platform, Google and Microsoft Business Suites, Analytics Platforms, and Media Buying PlatformsLinear, CTV, and Cross-Platform Video Measurement (ACR Data, Video Currencies, etc.Enterprise Data Architecture & Cloud Infrastructure (SQL Fluency, ETL awareness, etc.)Privacy-Safe Measurement (DCR, implementing and auditing Server-Side Tagging, Meta’s Conversions API, Google’s Enhanced Conversions, and navigating Apple's SKAdNetwork frameworks)Excellent organizational skills, detail oriented, organized, and accurateEDUCATION AND EXPERIENCEBachelor’s degree in Business, Marketing, Statistics, or related field10+ years of media/marketing measurement strategy, analytics and reporting leadership either client or agency side, three (3) years of which working with large (Fortune 500) advertisers6+ years of experience in the direct management of team members and/or an external agency, including assisting in development, training and coachingAdvertising or in-house agency experience working with multiple marketing/creative groups is favorable, but not requiredExceptional knowledge of marketing/advertising, sales, and business processesSolid data and analytical understanding and comfort including cross-functional collaboration with Product, Creative and Communications teamsWorking knowledge of how to use A/B or MVT landing page testing to optimize advertising, campaigns, and lead generationExpert experience in campaign tracking for URLs using Adobe Tag Manager, accessing tagging needs and tracking code, and troubleshooting reporting issues for Marketing Intelligence, Data Studio, Adobe Analytics, or similar platformsDemonstrated fluency in all forms of media measurement (traditional, digital and emerging)Competent working knowledge of code development and implementation, and digital analytical tools including Adobe DTM, Google Analytics, Adobe AnalyticsProven knowledge and experience working with web-based metrics reporting tools and dashboards with digital analytics such as reporting via APIsAdvanced analytical and statistical modeling skills including the ability to provide data mining solutions to complex and diverse marketing, client management and business relationsAptitude to train clients on how to use and understand a variety of analytics toolsStrong project management, business writing, and reporting skillsEffective time management, organizational, and leadership skillExceptional interpersonal and communication skills with the proven ability to work effectively in a team environmentProfessional competency in the management and execution of complex projects, consulting internal clients, and management of multiple resourcesExcellent working relationships in a company, across multiple disciplines and all levelsComfort with budget management support and trackingThis role is remote with 15%-25% travelPERSONAL ATTRIBUTESA personal relationship with Jesus and a passion for Come Near’s mission.A heart for service, humility, and collaborative leadership.An infectious spirit, passionate about the Kingdom and our neighborsAn initiative-taking, meticulous approach to planning and execution