Job Overview

The Associate Director of Events & Marketing leads the organization’s public-facing efforts to build awareness, engagement, and support. This position oversees fundraising and community events, manages the marketing and communications strategy, and ensures a cohesive brand identity across all platforms. The Associate Director supervises the Content & Marketing Manager and collaborates with Philanthropy to align event strategy, sponsorships, and storytelling that advances the mission.

Key Roles

• Plan, manage, and execute all organizational fundraising and community events from concept through post-event evaluation, ensuring strong attendance and positive ROI.
• Lead the annual marketing and communications strategy, including brand positioning, messaging, and multi-channel campaign planning.
• Supervise and mentor the Content & Marketing Manager; set goals, provide feedback, and support professional development.
• Manage vendor and venue relationships, event budgets, timelines, run-of-show documents, and logistics; ensure quality and safety standards.
• Develop sponsorship packages and fulfillment plans; coordinate with Philanthropy on corporate partnerships and recognition deliverables.
• Build and maintain an annual marketing calendar; oversee promotional campaigns, media partnerships, and community outreach opportunities.
• Ensure consistency of messaging and visual identity across print, digital, and event materials; uphold brand standards and approvals.
• Represent the organization at community events and networking opportunities to expand reach and cultivate strategic partnerships.
• Track and report marketing and event performance metrics (e.g., attendance, engagement, lead sources, conversion, media coverage).
• Coordinate internal communications as needed to ensure staff alignment on campaigns, events, and organizational messaging.

Qualifications & Experience

• Bachelor’s degree in marketing, communications, public relations, nonprofit management, or related field preferred (or equivalent experience).
• 5+ years of progressive experience in events, marketing/communications, or related nonprofit/public-facing roles; 1–3 years supervising staff or leading teams.
• Demonstrated ability to plan and deliver successful events, manage budgets, and coordinate multiple stakeholders under tight timelines.
• Strong grasp of branding and marketing fundamentals, including content planning, email marketing, social media strategy, and basic web/analytics.
• Excellent project management and organizational skills; calm, solutions-oriented leadership in fast-paced environments.
• Strong written and verbal communication skills; confident in public representation and partner relationships.
• Proficiency with common tools (e.g., Microsoft/Google suite, project management tools, email/social platforms, basic design tools).
• Flexibility to work evenings/weekends as required for events and community engagement.

Note: The information presented indicates the general nature and level of work expected of employees in this classification. It is not designed to contain or to be interpreted as a comprehensive inventory of all duties, responsibilities, qualifications and objectives required of employees assigned to this job.