Associate Director, Paid Media & Analytics

ASSOCIATE DIRECTOR, PAID MEDIA & ANALYTICSReports to Managing DirectorNew York, NY · Full time · HybridTHE OPPORTUNITYManhattan Strategies is seeking an Associate Director, Paid Media & Analytics to lead and grow two of our most essential practices. The best-fit candidate has deep expertise across paid media platforms and analytics frameworks, including campaign architecture, measurement methodology and performance optimization. In partnership with the Data & Automation Engineer, this role will help shape scalable analytics and reporting frameworks across the organization.You are a builder and operator who thrives at the intersection of media, measurement and strategy. You are equally comfortable inside a buying platform, a BI tool and a client boardroom. Given the always-on nature of paid media and reporting, this role requires flexibility and responsiveness outside of standard hours when client needs arise. We are thoughtful about balance and committed to showing up for our clients when it matters most. THE FIRMManhattan Strategies is an award-winning design-forward consulting firm specializing in crafting powerful visual narratives for leading and emerging brands. Manhattan Strategies was founded on a simple hypothesis: if you communicate visually, you maximize your power to compel action. We combine an attentive communications agency with a boldly ambitious design studio, and the combination is what makes us different.We've been recognized by ADWEEK among the fastest-growing agencies and by Inc Magazine as one of the fastest-growing companies in America. We've won dozens of awards across design, branding, web development and video production. The team is sharp, collaborative and genuinely passionate about making things that look and work great. THE ROLEThis is a full-time hybrid role based in New York, NY. The Associate Director, Paid Media & Analytics will play a key role in leading the strategy and growth of Manhattan Strategies' Paid Media and Analytics practices, from campaign architecture through measurement and reporting. Responsibilities include setting practice-wide standards, managing senior client relationships, and building the frameworks that connect performance data to business outcomes. The selected candidate will manage and develop a team of direct reports while partnering closely with senior leadership to shape the strategic direction of both practices. WHAT YOU'LL DOPractice Leadership: Oversee and grow the Paid Media and Analytics practices, ensuring consistent quality, methodology, and innovation across both disciplines.Client Strategy & Counsel: Serve as a senior strategic partner for clients across all industries, translating business objectives into integrated paid media and measurement plans.Campaign Management: Lead the strategy, planning, and oversight of paid media campaigns across platforms (Meta, TikTok, X, Reddit, Google, programmatic, and others), ensuring strong performance against KPIs.Analytics & Measurement: Develop and implement analytics frameworks, attribution models, and reporting infrastructure that connect activity to business outcomes for clients.Team Leadership: Manage, mentor, and develop a team of direct reports, providing performance feedback, growth opportunities, and clear expectations.Business Development: Identify growth opportunities within existing accounts, support new business efforts, and contribute to the strategic direction of both practices.WHO YOU AREThis opportunity is ideal for you if you:Are equally fluent in media buying platforms, BI/analytics tools, and senior client conversationsThink in systems, you connect campaign mechanics to measurement, and measurement to business impactHave managed people before and genuinely enjoy developing talent and building team cultureOperate with high ownership, you set the bar, hold it, and pull others up to itThrive in a fast-paced, client-driven environment where your work is visible, timely, and directly tied to resultsCommunicate clearly and persuasively with senior stakeholders, both internal and client-facingAre curious and experimental, you test, learn, and bring new ideas to platforms, measurement approaches, and team workflowsAre comfortable managing multiple clients, platforms, and deadlines simultaneously without dropping the ball YOUR EXPERIENCE7+ years of experience in paid media, analytics, performance marketing, or related disciplines; agency experience strongly preferredDemonstrated expertise across major paid media platforms (Meta, TikTok, X, Google, programmatic, etc.) and analytics tools (GA4, Looker, Tableau, or equivalents)Proven track record managing paid media and measurement programs across multiple industriesExperience managing and developing direct reportsStrong analytical and storytelling skills with the ability to translate complex data into clear narratives for non-technical stakeholdersFamiliarity with attribution methodologies, A/B testing frameworks, and full-funnel measurementCollaborative, proactive, and comfortable working in a fast-paced, high-accountability environmentBachelor's degree preferred, but not required with relevant experienceCOMPENSATION & BENEFITSTotal Compensation: $122,000 per year *Compensation includes base salary plus bonuses.Profit share eligibility401(k) company contributionPaid family leaveHealthcare, vision and dental insuranceUnlimited PTOPre-Tax Commuter Benefit optionsHybrid work environmentOpen, collaborative office space designed for both collaboration and focused workLeadership that is accessible and invested in your growthOngoing learning opportunities and skills developmentAn environment where diverse perspectives are not just welcomed, but valuedPantry stocked with an array of beverages and snacksScheduled team lunches, celebrations and recognition of milestone moments and winsManhattan Strategies is an equal opportunity employer. We believe diverse teams make better work.