Banking Digital Products Manager

Core Responsibilities Develop and execute strategic roadmaps for digital banking products and customer channels Define product vision, business objectives, and growth strategies aligned with organizational goals Conduct market research, competitive analysis, and customer research to identify opportunities for new products, enhancements, and customer experience improvements Partner with business stakeholders to prioritize initiatives and develop business cases for new digital capabilities Monitor industry trends, emerging technologies, fintech innovations, and evolving customer expectations Product Management & Delivery Lead digital product initiatives from concept through implementation, including requirements gathering, solution design, testing, launch, and ongoing optimization Collaborate with technology, operations, treasury, marketing, compliance, and other business teams to deliver successful product outcomes Manage product roadmaps, feature prioritization, and customer journey enhancements Oversee user acceptance testing (UAT), implementation planning, and product launch activities Identify operational risks, dependencies, and opportunities to improve product performance Digital Channels & Customer Experience Serve as the business owner for digital banking platforms and customer-facing channels Drive initiatives focused on improving customer engagement, usability, and adoption Conduct customer research and usability studies to improve user experiences and digital journeys Partner with internal stakeholders and vendors to ensure digital channels remain competitive and customer‑centric Product Marketing & Performance Management Develop product positioning, messaging, and go‑to‑market strategies Partner with marketing teams to execute product campaigns, customer communications, and awareness initiatives Create product guides, sales enablement materials, and training programs for internal teams Monitor product performance, utilization trends, customer feedback, and key performance indicators Manage product profitability, pricing strategies, and performance reporting Qualifications Bachelor’s degree in Business, Marketing, Information Systems, Computer Science, Finance, or a related field 4+ years of product management experience within banking, financial services, fintech, or digital platforms Demonstrated success managing products from concept through launch and ongoing enhancement Strong understanding of digital banking products, online banking platforms, payment solutions, and customer‑facing technologies Experience working with product roadmaps, customer journeys, business cases, and product lifecycle management Strong analytical, problem‑solving, and strategic thinking abilities Experience with product marketing, customer research, and market analysis Excellent project management and stakeholder management skills Ability to work effectively in a fast‑paced, collaborative environment Experience working with data analytics, reporting tools, and SQL preferred Familiarity with digital banking platforms, treasury management solutions, and financial technology ecosystems preferred Bilingual English and Spanish (written and verbal) required #J-18808-Ljbffr