Position Details
Brand Manager Consumer Health Focus Apply
Overview:
TekWissen is a global workforce management provider headquartered in Ann Arbor, Michigan that offers strategic talent solutions to our clients world-wide. This client is a German multinational Pharmaceutical and biotechnology company and one of the largest pharmaceutical companies in the world, headquartered in Leverkusen, and areas of business include pharmaceuticals; consumer healthcare products, agricultural chemicals, seeds and biotechnology products.
Job Title: Brand Manager - Consumer Health Focus
Location: Whippany, NJ, 07981
Duration: 7+ Months
Job Type: -Temporary Assignment
Work Type: Hybrid
Job Description:
Purpose:
- The Brand Manager is responsible for developing, establishing and achieving the short and long term brand objectives and strategies for the business he/she manages.
- This includes both achieving the short and long term financial commitments for the Brand he/she manages as well as building and protecting brand equity.
- To do this, the Brand Manager may manage associate and/or sr. associate brand managers.
- Success in this position requires good consumer centric strategic thinking, strong data analytics and understanding skills, ability to build purposeful brands and drive integrated and inspiring creative communication campaigns.
- The brand manager must demonstrate ability to perform across most of the client competences: Play to win, Grow yourself and others, leading with purspose, building trust and being inclusive, collaboration, creating value with the customer, accountability and efficiency
Key Tasks:
- Establishes and directs the development and implementation of the brand's marketing plans and budget and long term financial plans to achieve the category's volume, profit and spending objectives.
- Effectively plans to ensure that top line sales goals and bottom line profit goals are met, by overseeing the execution of brand strategies through the Brand Management team, other functional departments, and external vendors, and by recognizing the profitability and revenue impact of all business opportunities.
- Partner with Innovation Director and Mangers to develop and execute 3-5 year NPD strategy to support overall brand objectives.
- Manages, coaches and develops direct (if applicable) and indirect reports/junior Marketing staff, and cross functional peers.
- The Brand Mgr supervises his/her resources to achieve brand objectives, and clearly communicates standards of performance.
- This will be achieved through clear example of culture and values, council, balanced brand workload and appropriate delegation.
- Determines resource allocations across the brand to optimize overall brand performance, while anticipating risks to brand performance and ensuring that contingency plans are developed to manage through them.
- Manages and lead multiple external partners and consultants to produce consumer and professional communication strategies and executions in line with the brand strategy.
- Manages and leads multiple cross functional teams, including R&D. Technical Operations, Market Research, Sales Strategy, Sales Operations, Consumer Promotion, etc. to execute brand initiatives and implement plans.
- The Brand Manager will also need to ensure the brand strategy is communicated, understood and implemented by all crossfunctional groups
- Supports the strategic brand plans that not only deliver on annual and longer term financial objectives, but also protect brand equity and enhance brand health
Key Working Relation:
- Brand Team Commercial Strategy Customer teams Finance
- Legal, Medical, Regulatory (LMR) Demand Planning Product Supply Innovation Media E- commerce aI Commercial SVPs / C- level External Agencies
Skills & Qualifications:
Education:
- BS/BA with 5 years of experience in a similar role, ideally in a CPG/healthcare environment
- Preferred: MBA with 3 years of experience in a similar or related role, ideally in a CPG/healthcare environment
Fit to Win competencies:
- Builds effective teams, cultivates innovation, learning and change agility, customer focus, action oriented/drives results, collaborates globally and locally, plans and aligns, drives stakeholder engagement, effectively manages suppliers.
Fit to Win skills:
- Financial and Operational Acumen: Excellent financial management skills to critically and objectively assess programs and investments versus results.
- Ability to streamline operational processes and drive efficiency though the use of technology, with excellent problem solving skills.
Analytical Acumen:
- Superior analytical ability, assessing different models and related outputs.
- Experience with business forecasting a plus.
- Potential to assess and react to complex technical information.
- Marketing Brand Building:
- Excellent communication skills required.
- Must be able to create an environment that encourages innovation and risk taking. ability to engage in positive/productive debate with the leaders of key internal constituent groups.
- Ability to collaborate and influence key stakeholders.
P&L Management:
- Takes activist ownership of bottom line, and has experience owning L.O.B. budgets and results.
- Strategic management, planning, and execution abilities, including ability to focus on the "bigger picture
TekWissen Group is an equal opportunity employer supporting workforce diversity.
