Brand Manager, Content & Social Media

About Alexis Russell JewelryAlexis Russell is a jewelry brand built around one-of-a-kind rings and imaginative design. Our customers are risk-takers who seek out unique cuts, rare gemstones, and pieces that cannot be found at traditional jewelers, and many of them find us while planning an engagement or wedding. We sit at the intersection of luxury and individuality, and we are a growing brand headquartered in Buffalo, NY, with a tight-knit team and real room to make your mark.Position summaryWe are seeking a Brand Manager to own social media strategy and execution while serving as the content custodian of the brand across every customer touchpoint. This is a hands-on role focused on content production. You will work alongside our eCommerce, photography, paid media, and lifecycle marketing teams to deliver assets across all channels.Location: Remote, based in New York City, with periodic travel to our studio in Buffalo, NYCompensation: $65,000 to $85,000 base, depending on experienceResponsibilitiesContent creation and strategyBuild and run an editorial calendar around product launches, sales and the seasonal moments that drive our businessCapture and edit short-form video for social media, including b-roll of bench work, process, materials, and studio operationsPartner with our founder to develop concepts and scripts for founder-led content and direct recording sessions on a monthly rhythmPlan shoots with our photographer so product, campaign photography and social-native content support each otherBuild and maintain content librarySocial media managementOwn social media strategy, calendar, and publishing across social media (Instagram, TikTok, Pinterest) and emerging platforms on a consistent cadenceAdapt content to each platform's format and trendsEstablish channel-level objectives and report on performance against themIncrease social media KPIs such as reach, engagement, follower growthManage community engagement and maintain brand voice in comments and direct messagesInfluencer and brand partnershipsInitiate organic relationship-building with creators and aligned brandsBuild a creator engine for content and social commerceRequired qualifications3 to 5 years of experience in brand strategy, social media management/execution, or a combined role for a consumer brand, ideally DTC or eCommerceProficiency in the Adobe Creative Suite (Photoshop, Premiere and Lightroom) and comfort with mobile editing tools (Canva, CapCut)Professional portfolio or relevant work samples demonstrating social media workDemonstrated experience capturing and editing short-form video for social mediaBasic photography and video editing skillsComfort directing individuals on camera, including those with limited on-camera experienceAbility to substantiate creative decisions with performance data, and to distinguish meaningful metrics from vanity metricsDemonstrated ability to produce high-quality work within constrained budgetsSelf-directed, with the judgment to prioritize independentlyPreferred qualificationsExperience in jewelry, luxury, fashion, or another considered-purchase categoryExperience building repeatable content systemsFamiliarity with longer purchase cycles and higher average order values, where the objective is trust rather than immediate conversionWhat we offerOwnership of our social channels and content, with the autonomy to shape how the brand shows up day to daySubject matter that is inherently visual: handmade jewelry, an active bench, and real production processMeaningful growth potential as the brand function expandsSoftware licensing and content production equipment providedTo applyPlease submit a resume and a portfolio or work samples that show social content you personally captured and edited.