Remote Brand Manager Apply
Who We Are:
Gooder Foods is reinventing noodle-based foods, making them into the healthy, delicious, guilt-free versions they were always meant to be! Leading with our brand, GOODLES, we are reinventing the pasta aisle, starting with Mac & Cheese. With more protein, fiber, and nutrients, fewer carbs, amazing flavor, plus the same color and texture that kids and adults have grown to love and expect from their Mac & Cheese, GOODLES are, plainly and simply, Gooder. We are headquartered in Santa Cruz, CA -- the perfect weird, unexpected, and joyful place for this brand to call home. We have an amazing, open office with a huge kitchen where our head of R&D is cooking up new flavors and formulations nearly every day (and there is a huge garden and a disco ball and… you get the idea!), so we’re hoping that you are close enough to Santa Cruz to join us in the office every day or at least once a week! But we have extraordinary people working for us all over the US, so fully remote could work, too. Come join our amazing do-gooder team and get ready to do the best + most rewarding work of your life, in a creative and empowering environment.
What You Will Do:
Reporting to the Chief Marketing Officer, the Brand Manager will play a key role in driving the growth of our business by co-developing, executing, and managing business strategies and tactics for the organization.
Responsibilities:
The Brand Manager will be responsible for clearly tying our marketing and corporate efforts back to our business goals and objectives.
Innovation
- Lead and champion innovation efforts and develop renovation and innovation strategy in partnership with Chief Marketing Officer and Chief Product Officer.
- Leverage consumer, category, and customer insights to identify compelling new product opportunities.
- Evaluate the competitive landscape and identify white space opportunities.
- Refine product pipeline and develop product briefs and launch plans for new products.
- Lead bi-monthly innovation/project alignment meetings with innovation team and leadership team to drive decision-making and gating of projects.
- Champion key initiatives (clearly tied to our growth objectives) through the organization by leading and aligning with key cross-functional stakeholders (R&D, Operations, Sales, Finance, etc.) at all levels.
- Analyze and monitor business financials, trends and competitive activity relative to objectives in order to drive appropriate responses/actions cross-functionally to achieve day to day business results.
- Drive clarity, collaboration and decisions related to the P&L by having a clear understanding of key business drivers; Influence all P&L line items by evaluating and working with counterparts to adjust as needed
- Identify, scope, prioritize, project manage, and drive all cross-functional initiatives through the organization including new product launches, product improvement, retail-based projects, product discontinuations and margin improvement initiatives.
- Manage and motivate cross-functional team to ensure delivery of business objectives; Keep leadership team up to date on progress.
- Lead weekly team meetings with cross-functional representatives, owning all timelines and project trackers, to ensure progress against goals.
- Be a brand, product and consumer champion creating internal and external enthusiasm for the product line.
- Support CMO in integration of brand strategy alongside VP of Marketing and Channel Marketing team to accomplish business objectives.
- Assist CMO to co-develop long-term business plans to meet financial targets leveraging the 4 Ps (product, pricing, merchandising and marketing plan, and distribution).
- Act as expert in category and communicate key drivers for product performance.
- Plan and manage budget for key projects and initiatives (integrated process with other marketing team leads).
- Monitor, analyze and interpret market data to identify trends and opportunities and develop/change strategic and tactical brand and marketing initiatives. Includes monthly analysis of SPINs data, weekly analysis of retail scan data and shipments vs. forecast.
- Understand, anticipate, and translate consumer desires (through consumer feedback, market research, and category & competitive analyses) to identify unmet consumer needs and unique brand and product opportunities; Share insights with VP of Marketing in order to create defendable and compelling positioning based on analysis and understanding of consumer needs.
- 5+ years of experience in brand management in CPG food company. Experience in food industry is required.
- Bachelors' Degree in Business or related field; MBA strongly preferred but not required.
- Strong analytical skills and experience understanding and managing P&L.
- Exceptional leadership and interpersonal skills & ability to thrive, influence, and operate in an entrepreneurial environment.
- Ability to lead, inspire and collaborate within cross-functional teams on key brand initiatives.
- Ability to think creatively and critically as an individual while working effectively with a team.
- Outstanding communication skills – both oral and written.
- Strong knowledge of the retail landscape: Mass, National and Regional Grocery, Natural, Club.
- Excellent organization and process management skills.
- Familiarity with Google platforms (Sheets, Slides, Docs) and Microsoft platforms (Excel, Powerpoint, and Word).
Employees at Gooder Foods can take advantage of a multitude of benefits including…
- Free Mac & Cheese and noodles!
- Salary range $100k - $150k, commensurate with experience
- Medical, dental and vision insurance for you and your family members
- Flexible time off policy that allows full-time employees to take the time off they need without worrying about vacation allotments or accruals.
- 10 Paid Holidays.
