Brand Marketer (Multi-Brand Consumer Products)

About Us JOYC Brands is a fast-moving, multi-brand consumer products company. Our portfolio spans games and lifestyle (JOYC, Maison Lude), modern tools (Tinkr), outdoor audio (GRYT), and tech accessories (Tecstr), selling across major retailers, Amazon, and direct-to-consumer. We move fast, ship constantly, and like people who can wear a lot of hats.The Role We're looking for a creative, hands-on marketer to own and grow demand across several brands at once. This isn't a narrow specialist seat — you'll touch the full funnel, jump between brands and audiences, and find scrappy, clever ways to create buzz. If you get energy from variety and like owning outcomes end to end, you'll fit right in.What You'll DoRun full-funnel marketing across multiple DTC ecommerce stores — top-of-funnel awareness through conversion and retentionBuild and manage email and SMS/text programs: flows, campaigns, segmentation, and lifecycleLaunch and grow TikTok Shop, plus organic social and creator/affiliate-driven contentPlan and manage paid media (Meta, TikTok, Google) — set up, test, and optimize toward ROASThink outside the box to generate buzz: partnerships, viral moments, UGC, guerrilla and community plays beyond traditional paidTailor voice and creative to each brand's distinct audience and personalityTrack performance and double down on what worksWhat We're Looking For2–4 years of marketing experience (not super senior — but a real builder who's done the work hands-on)Genuinely creative; comes with ideas, not just executionExperience running ecommerce / DTC stores (Shopify or similar)Hands-on with email + SMS platforms (Klaviyo, Postscript, Attentive, or similar)TikTok Shop experience strongly preferredComfortable in paid media across Meta / TikTok / GoogleCan juggle multiple brands and priorities without losing the threadScrappy, fast, and resourceful — thrives in a lean, high-velocity environmentNice to HaveConsumer products / retail backgroundExperience with influencer and affiliate programsBasic design or video editing chops (Canva, CapCut, etc.)