Brand Marketing Manager Apply
About AppsforBharat:
We are developing a range of mobile and web apps that will holistically address the devotional and spiritual needs of our users. Our first app (Sri Mandir) was launched in November 2020 this app is at the intersection of spiritual offerings and gaming, and with that, we are moving a large offline behaviour online. It already has 1+ million Monthly Active Users with a 4.8 rating on Google Play Store.
The user love that we have been getting is overwhelming & inspiring; and with our growth rate, we will be serving tens of millions of users in a few months from now.
We are alumni of IITs & IIMs, and have previously built and scaled high-growth startups. We are a Series-A funded startup, backed by Sequoia Capital, Elevation Capital, BEENEXT, and Matrix Partners. We are now adding more hands to our team in Bengaluru, India.
Hero App Srimandir:
Sri Mandir is a flagship product that is conceptualised, developed and promoted by AppsForBharat.
Sri Mandir is created to fulfil the devotional and spiritual needs of hundreds of millions of Indian users. Sri Mandir offers a virtual temple experience where devotees can set up their own temple, offers utilitarian sections where one can view daily Panchang and take astrology consultation, and also helps people connect with religious institutes, and cultural leaders through communities.
Sri Mandir also offers a carefully curated vast repository of ancient texts, mythological stories, simple versions of Geeta interpretation and stories about saints and their life to know more depth of Hinduism.
Responsibilities:
- Brand Strategy: Develop and implement comprehensive long-term brand strategies that align with the company's vision and business objectives. Collaborate cross-functionally to ensure brand consistency across all touchpoints.
- Brand communication: Oversee the creation of compelling and impactful communication that resonates with target audiences. Ensure content aligns with brand guidelines and effectively communicates key messages.
- Campaign Management: Plan, execute, and optimize brand campaigns to enhance brand visibility and engagement. Analyze campaign performance metrics and adjust strategies accordingly.
- Market Research: Stay abreast of industry trends, competitor activities, and market dynamics. Utilize market insights to identify opportunities for brand differentiation and growth.
- Collaboration: Work closely with internal teams, including product, design, and communications, to ensure cohesive brand representation. Establish strong relationships with external partners and agencies.
- Budget Management: Manage and optimize marketing budgets on Social Media and Branded channels effectively, ensuring a strong return on investment.
- Culture: Foster a culture of creativity, innovation, and collaboration within the team.
Requirements
- Bachelor's degree in Marketing, Business, or a related field; Master's degree is a plus.
- Proven brand marketing experience of 3 to 5 years in the B2C domain.
- Strong analytical skills and the ability to translate data into actionable insights.
- Excellent communication and interpersonal skills.
- Demonstrated success in developing and executing successful marketing campaigns.
- Ability to thrive in a fast-paced, dynamic environment.
