Job Title: Business Analyst IT L2

Client: Honda

Location: Torrance, CA

Work Model: Onsite 4 days per week

Travel: Less than 5%

Overtime: No

POSITION OVERVIEW
Collaborate with business stakeholders to capture, analyze, and translate requirements into detailed technical documentation, with a specific focus on digital analytics and tagging strategy.
Design analytics specifications for web and mobile applications to support business intelligence, marketing performance tracking, and user behavior analysis.
Identify key user actions and define what events and data points need to be captured.
Document analytics requirements (e.g., event names, triggers, parameters) in clear and actionable specs for developers.
Work closely with developers and architects to ensure analytics tags and tracking implementations are integrated correctly across platforms.
Conduct QA and UAT for analytics implementations to validate that tracking tags meet business and technical specifications.
Perform regular audits of existing analytics tags to ensure data integrity, compliance with privacy regulations, and alignment with evolving business needs.
Participate in feasibility studies and recommend analytics and MarTech strategies to senior management.
Ensure seamless integration of MarTech systems with CDPs, CRMs, personalization engines, and other platforms.
Create and maintain technical documentation, including system requirement specifications (SRS), technical design documents, flowcharts, and deployment plans.
Support Agile delivery cycles by managing requirements backlog, participating in sprint planning, and facilitating UAT cycles.
What Will They Be Working On
CAE Application Installation and Maintenance, CAE HPC Job Submission Script Maintenance, System Patching and Maintenance, Task Automation

WHAT YOU WILL BE DOING
The Consumer Applications unit manages and supports AHM websites and digital assets that serve as digital showrooms and research tools for customers exploring client's product lines. We are seeking a Business Systems Analyst (BSA) with a strong background in MarTech and analytics to serve as a critical link between business stakeholders and technical implementation teams. This role will ensure technical solutions align with business goals and are accurately implemented and validated, especially in the area of digital analytics and user behavior tracking.

WHAT'S NEEDED
Bachelor's or Master's degree in Marketing, MIS, Computer Science, Business, or a related field, or equivalent professional experience.
5+ years of experience as a BSA or related role in B2C applications and MarTech systems.
Demonstrated experience with:
Designing analytics tagging specifications for developers.
QA/UAT of analytics tags in web and mobile apps.
Tag management systems and auditing (e.g., Google Tag Manager, Tealium).
Strong understanding of user behavior tracking, event-based analytics, and web/mobile telemetry.
Experience with tools like Adobe Analytics, Google Analytics, Segment, Mixpanel, or similar platforms.
Familiarity with CDPs, CRM systems, VoC platforms, and personalization tools.
Working knowledge of data privacy laws (e.g., CCPA, GDPR) and implications for tracking and data collection.
Excellent skills in Excel, flowcharts, and data modeling.
Ability to produce clear technical documentation, including SRS and tagging guides.
Strong organizational skills and the ability to work independently and collaboratively in cross-functional teams.
Hands-on knowledge of SQL, Jira/Confluence, and data visualization tools.
Familiarity with zero-party data strategies
Experience conducting competitive analysis of MarTech p