Business data consultant

Title: Business Data Consultant
Location: Remote (Eastern Time Zone preferred); Buffalo candidates preferred but not required
Schedule: Standard business hours, approximately 8:00 AM to 5:00 PM ET
Contract Length: 12 months

Position Overview

This role supports the Customer 360 Audience Enablement & Governance team, which partners closely with marketing stakeholders to translate marketing communication requirements into executable audience lists and campaign deliverables. The consultant will serve as the bridge between business stakeholders and campaign execution teams, ensuring requirements are clearly defined, validated, approved, and successfully delivered.

Unlike a traditional data analyst position, this role combines business analysis, stakeholder engagement, and hands-on campaign execution. Approximately 40% of the work is focused on requirements gathering, validation, and stakeholder management, while roughly 60% is dedicated to campaign/audience delivery using Amperity and related customer data platforms.

Key Responsibilities

• Gather, analyze, and document marketing audience and campaign requirements from business stakeholders.
• Translate business requirements into executable audience segmentation and campaign deliverables.
• Facilitate requirement validation and approval processes with stakeholders, QC teams, and partners.
• Build and execute audience selections and campaign deliverables within Amperity.
• Develop and optimize SQL queries to support audience creation and marketing initiatives.
• Partner with marketing relationship managers, channel managers, and data quality teams throughout project delivery.
• Maintain documentation and requirements artifacts within Confluence and Jira.
• Ensure campaign and audience deliverables meet quality and governance standards.

Required Qualifications

• 8+ years of relevant experience in business data, marketing operations, campaign management, customer data, or related disciplines.
• Strong business requirements gathering and stakeholder management experience.
• Advanced SQL skills, including the ability to write optimized queries.
• Experience supporting marketing communications, audience segmentation, campaign execution, or customer marketing initiatives.
• Proven ability to translate business requirements into technical deliverables.
• Strong communication skills and ability to work directly with business stakeholders and governance teams.
• Experience operating in a structured delivery environment with documentation and approval processes.

Preferred Qualifications

• Prior banking or financial services experience.
• Hands-on Amperity experience.
• Experience with other Customer Data Platforms (CDPs) or campaign management platforms if Amperity experience is unavailable.
• Exposure to Agile delivery practices.
• Experience working with customer data and Customer 360 programs.
• Buffalo-based or M&T footprint candidate.

Technical Environment

Required Knowledge

• Marketing audience management
• Campaign delivery and execution
• Business requirements management
• Customer data platforms (CDP)
• Audience segmentation
• SQL query optimization
• Stakeholder management
• Governance and quality control processes

Tools Used

• Amperity (primary platform)
• SQL
• Jira
• Confluence
• Snowflake (limited usage)