Position: - Business Intelligence Analyst

Location: - Los Angeles, CA (Onsite - Hybrid)

Job Description

• The analyst will support media mix modeling and media optimization efforts. The role requires the ability to translate data to clear, actionable insights and recommendations utilizing both media mix modeling and media attribution tools. You will be collaborating closely with marketing and media activation teams to optimize media impact and maximize return on ad spend.
• The ability to interpret data and provide relevant context to explain marketing performance will be key to success in this role. The ideal candidate will possess strong communication skills, an inquisitive nature, attention to detail, and a love of media with previous experience or coursework in marketing efficiency and measurement.

Responsibilities

• Analyze marketing and attribution data to quantify return on marketing investment and optimize budget allocation across channels and partners utilizing media mix model, cross platform analyses, and experimentation outputs
• Provide insights to marketing and media activation teams to inform strategic marketing decisions and implement budget recommendations and optimizations
• Create and maintain reporting and dashboards for internal marketing teams and external agency
• Partner closely with internal data science teams and external partners to enhance and optimize the media mix to increase relevance and actionability of the results
• Improve and strengthen marketing data pipelines with data engineering teams
• Support ad hoc analysis to provide deeper and more granular insights on media performance
• Additional other duties and responsibilities, as assigned

Qualifications

• BA/BS. 2+ years' experience in digital marketing and analytics, web analytics, online media industry.
• Proficient in SQL with a thorough understanding of data and systems' infrastructures; experience extracting data from databases using SQL
• Experience or coursework in media measurement including web, native app, video measurement technology and standards
• Proficient with analytical tools and languages supporting data analysis, reporting, and visualization - Excel, Microsoft Office, Google Collaborative Apps (Docs, Sheets, Slides), Tableau, R, Python
• Strong detail-orientation with a penchant for data accuracy and good grammar

You might also have

• Strong mathematics, statistics background
• Strong solutions-oriented and critical thinking mindset
• Experience using Google Cloud Platform (BigQuery)
• Experience translating requirements into actionable instructions and documentation
• Experience in working independently to meet deliverables with some oversight
• Experience using project management tools like those from Atlassian (JIRA, Confluence)