Position Details
Channel Marketing Manager Apply
Overview:
TekWissen is a global workforce management provider headquartered in Ann Arbor, Michigan that offers strategic talent solutions to our clients world-wide. Our client is a top manufacturer of roofing and waterproofing solutions in North America, operating 30 locations throughout the U.S. They offer a range of products for both commercial and residential roofing, along with pavement coatings.
Title: Channel Marketing Manager
Work Location: Parsippany NJ 07054
Duration: 12 Months
Job Type: Contract
Work Type: Onsite
Job Description:
- Seeking a highly organized, customer-facing, and data-driven Onmi Channel Marketing Manager to lead the rollout of products and services to distribution and eCommerce channel partners while managing the P&L for eCommerce channels.
- This role is responsible for ensuring that Client content is fully optimized across partner digital channels, managing projects related to product and services launches, and driving adoption through training, vendor coordination, and performance analysis.
Key Responsibilities:
Product & Service Rollout:
- Lead product and service launches across distributor and eCommerce channels, ensuring smooth implementation and adoption.
- Develop go-to-market strategies that align with partner requirements, market trends, and financial targets.
- Ensure product content, messaging, and merchandising are effectively deployed across partner platforms to maximize visibility and conversion.
P&L Ownership & eCommerce Growth:
- Own and manage the P&L for eCommerce channels, ensuring revenue and profitability targets are met.
- Analyze sales performance, pricing strategies, and promotional investments to drive growth.
- Optimize profit margins by managing product mix, pricing strategies, and operational costs.
- Collaborate with finance and leadership to develop annual revenue forecasts and budget allocations.
Project & Vendor Management:
- Oversee projects related to channel expansion, content optimization, and new service implementations.
- Work closely with vendors, agencies, and internal teams to execute deliverables on time and within scope.
- Manage timelines, workflows, and resources to ensure seamless execution of initiatives.
Content & Digital Optimization:
- Ensure all Client product content (descriptions, images, enhanced content, videos, etc.) is fully optimized across distributor and eCommerce platforms.
- Monitor and improve content effectiveness through performance analysis, A/B testing, and SEO best practices.
Training & Partner Enablement:
- Conduct training sessions for distributor staff and eCommerce partners on new programs, product positioning, and digital tools.
- Develop training materials and resources to enhance partner knowledge and engagement.
- Present key product and service updates to internal stakeholders and external partners.
Performance Analysis & Continuous Improvement:
- Assess channel performance using Amazon Seller/Vendor Central, Walmart Connect, and distributor dashboards.
- Track sales, margins, and marketing ROI, adjusting tactics based on performance data to maximize partner success.
- Conduct competitive analysis to refine strategies and maintain Client's market leadership.
- The ideal candidate is both analytical and strategic, with strong project management skills, the ability to work cross-functionally, and a keen focus on execution, results, and profitability.
Qualifications & Skills:
- 5+ years of channel marketing, product rollout, or distribution marketing experience, preferably in building materials, home improvement, or CPG sectors.
- Strong project management skills, with experience managing cross-functional initiatives and vendor relationships.
- Experience working with distributors, eCommerce marketplaces (Amazon, Walmart), and sales teams.
- Analytical mindset, with expertise in performance tracking, reporting tools, and digital analytics.
- Good communication and presentation skills, with experience training and enabling distributor partners.
- Ability to work in a customer-facing role, managing relationships with key channel partners.
- P&L management experience, with a proven track record of meeting sales, revenue, and profitability targets.
- Highly organized and detail-oriented, capable of juggling multiple initiatives at once.
- Proficiency in Google Sheets, Google Slides, and other Google Workspace tools.
TekWissen Group is an equal opportunity employer supporting workforce diversity.
