About EarthfulEarthful is a VC funded, FMCG company focused in the health and wellness space. We recently featured on Shark Tank India, and are on a mission to build India’s most trusted clean-label wellness brand. The founders (Sudha Gogineni and Veda Gogineni) are graduates from IIT Kharagpur and ISB with a multitude of experience across multinational companies & startups, such as Uber, Meesho, Deutsche Bank, ITC.Earthful is an early stage startup and hence the candidate will have the opportunity to work closely with the founders. We are looking for a candidate passionate about scaling a startup.@ RoleAs a Chartered Accountant, you will be responsible for managing the company’s financial records, ensuring compliance with regulations, and providing timely and accurate financial data. You will handle everything from day-to-day accounting operations to strategic financial planning, supporting business growth and profitability.Location :Full-time, on-site position, Hyderabad HQ OfficeResponsibilities • Financial Planning & Analysis (FP&A): Develop budgets, forecasts, and track key financial metrics like CAC, LTV, and gross margins. • Accounting & Compliance: Oversee bookkeeping, financial reporting, taxation (GST, TDS), and statutory compliance. • Revenue & Cost Optimization: Monitor marketing spends, optimize operational costs, and improve profitability. • Cash Flow & Working Capital: Manage cash flow, inventory financing, and payment reconciliations. • Fundraising & Investor Relations (if applicable): Support financial projections, due diligence, and investor reporting. • Tools & Technology: Work with ERP/accounting tools (Tally, Zoho Books, QuickBooks) and digital payment platforms (Shopify, Razorpay, PayU). Skill Sets • CA/MBA (Finance) or equivalent qualification. • Experience in finance/ CA roles (preferably in D2C, e-commerce, FMCG, or retail). • Strong knowledge of financial planning, taxation, and compliance. • Proficiency in Excel, Google Sheets, and financial modeling. • Experience with Shopify, Amazon Seller Central, Razorpay, Logistics, and digital payment reconciliation is a plus. • Ability to work in a fast-paced, high-growth environment. • Experience with ERP systems, e-commerce platforms, and operational software (e.g,. SAP, Oracle, Shopify, etc.). Be a part of Earthful’s Family! @ @