Summary / Objective

The Client Business Director is a digital-first business leader responsible for driving client growth through data-driven, performance-oriented, and integrated marketing strategies.

This role leads client relationships with a strong foundation in digital ecosystems, performance marketing, content strategy, and platform-driven campaigns, while ensuring seamless integration with traditional channels.

The Client Business Director acts as a strategic partner to clients, translating business goals into connected, measurable, and scalable marketing solutions.

Essential Duties & Responsibilities

Digital Leadership & Strategy

• Lead the development of digital-first marketing strategies across paid media, social, content, CRM, web, and performance channels.
• Guide clients on full-funnel strategies (awareness consideration conversion retention).
• Ensure campaigns are data-driven, measurable, and optimized for performance.
• Partner with Media, Analytics, and Strategy teams to define KPIs, dashboards, and success metrics.
• Identify opportunities in automation, personalization, and audience segmentation.

Client Leadership & Growth

• Act as a trusted advisor to senior clients, especially on digital transformation and marketing effectiveness.
• Drive organic growth through digital opportunities (new platforms, performance channels, content ecosystems).
• Lead client business reviews with a focus on performance insights and optimization opportunities.
• Ensure strong client satisfaction, retention, and long-term partnership growth.

Integrated Campaign Leadership

• Ensure digital strategies are fully integrated with traditional channels (TV, print, OOH, activations).
• Lead development of connected campaigns across all touchpoints.
• Translate strategy into holistic campaign ecosystems, not isolated executions.
• Collaborate with Creative to ensure ideas are platform-relevant and culturally impactful.

Performance & Financial Management

• Own account financial performance, ensuring profitability and revenue growth.
• Oversee scopes of work with emphasis on digital deliverables and evolving client needs.
• Ensure alignment between performance results and business impact (ROI).
• Partner with Finance and Media teams to ensure accurate forecasting and investment allocation.

Operational Excellence (Digital-Focused)

• Ensure teams are operating with agile, fast-paced digital workflows.
• Oversee execution across multiple digital workstreams simultaneously.
• Identify and implement process improvements for speed, efficiency, and scalability.
• Ensure integration across teams (Creative, Media, Data, Production).

Team Leadership & Development

• Lead and mentor teams with a strong emphasis on digital capabilities and upskilling.
• Build teams that understand both creative storytelling and performance marketing.
• Coach teams on client management through a data-driven lens.
• Foster a culture of innovation, curiosity, and continuous learning in digital.

New Business & Digital Growth

• Lead and support new business efforts with a strong digital POV.
• Contribute to proposals with digital strategy, innovation, and performance frameworks.
• Identify new opportunities in emerging platforms, technologies, and digital capabilities.
• Position the agency as a forward-thinking, digitally-led partner.

Key Responsibilities (Execution Layer)

• Oversee development of digital campaign strategies, presentations, and performance reports.
• Ensure alignment between strategy, creative, media, and analytics.
• Lead campaign planning with a focus on audience targeting, channel selection, and optimization.
• Monitor campaign performance and guide teams on real-time optimizations.
• Ensure clear communication of results, insights, and next steps to clients.

Supervisory Responsibility

• Manages Client Business Managers, Supervisors, and Jr. team members.
• Acts as a digital mentor and strategic leader within the team.

Job Competencies

• Digital-First Thinking
• Performance & Data-Driven Mindset
• Strategic Leadership
• Client Influence & Relationship Building
• Financial Acumen
• Agility & Problem Solving
• Cross-Channel Integration
• Team Leadership

Core Competencies

• Creativity Ideas that drive results
• Knowledge Data-informed decisions
• Leadership Empowering digital growth
• Teamwork Integrated collaboration
• Service Client-centric mindset
• Innovation Constant evolution

Preferred Education & Experience

• Bachelors degree in Marketing, Advertising, Communications, or related field.
• 710+ years in an agency environment with strong digital focus.
• Proven experience leading performance marketing, digital campaigns, and integrated strategies.
• Experience managing large accounts with complex digital ecosystems.

Knowledge & Critical Skills

• Strong expertise in:
  • Paid Media (Meta, Google, Programmatic)
  • Social & Content Strategy
  • CRM & Lifecycle Marketing
  • Analytics & Performance Measurement
• Understanding of digital KPIs (CTR, CPA, ROAS, conversion funnels, etc.)
• Ability to translate data into actionable insights and business decisions.
• Strong presentation and storytelling skills.
• Bilingual (English & Spanish) preferred.