About GoIRLGoIRL (Go In Real Life) is first of it's kind Matchmaking & Social Networking platform designed to move people from online discovery to real-life connections at certified listed venues and curated experiences.We are building a new category at the intersection of social tech, hospitality, and experiences, where safety, authenticity, and IRL interactions are the core. We are currently in our pre-launch & beta phase, preparing for launch in NCR followed by multi-city roll out.Role Overview:We are seeking a Co-Founder & Chief Marketing Officer (CMO) who will be a core stakeholder in building GoIRL from the ground up. This is not a conventional CMO role — you will be a strategic partner, growth architect, brand custodian, and team leader. The role requires capital participation, deep startup experience, and the hunger to build a category-defining brand.Key Responsibilities:1 . Growth Strategy & Market ExpansionDefine the brand & growth roadmap for GoIRL across citiesOwn user acquisition, activation, retention & monetisation growth funnelsDrive performance marketing, community growth & referral loopsTrack and optimise CAC, LTV, ROAS, and city-level growth metrics2 . Brand, Positioning & StorytellingBuild GoIRL as a trusted lifestyle & social brandOwn brand voice, messaging, tone & public perceptionCreate emotional storytelling across digital, offline & experiential touchpoints3 . Digital, Social & Influencer MarketingLead social media, content, digital ads, creator & influencer ecosystemsDesign viral, UGC-driven, and community-first campaignsOwn growth across Instagram, YouTube, LinkedIn & performance channels4 . PR, Partnerships & VisibilityLead PR strategy, press, media, podcast & brand collaborationsBuild partnerships with lifestyle, hospitality, student, co-living & corporate brandsRepresent GoIRL publicly alongside the founding team5 . Tean building & LeadershipBuild & lead the marketing, content, performance, and growth teamsHire, mentor, and scale a high-performance cultureCreate SOPs, dashboards, OKRs & execution workflows6 . Founder Level OwnershipWork closely with the CEO, COO & CTO on product, growth & market strategyContribute to fundraising, investor storytelling & brand credibilityBring capital participation as part of long-term alignmentWhat are we looking for?10+ years in consumer tech, D2C, lifestyle or platform startupsProven track record of scaling early-stage brandsStrong command over digital growth, influencer ecosystems, PR & brand buildingHigh ownership, execution mindset & leadership capabilityPassion for community, culture, and experiential platformsWhy join Go In Real Life?Become a founding partner in a category-defining platformBuild a brand from 0 → 1 → scaleEquity ownership + leadership roleCreate real-world impact through community & connections