Co-Founder / Business Partner – Luxury Fragrance BrandLocation: London, Dubai or AustraliaEquity-Based | Founding Role | Hospitality-Focused GrowthAbout the BrandEthereal Charm is my London-developed luxury parfum brand positioned within the quiet luxury and elevated sensory experience space. Initial traction has been generated through curated networking events in London, with early sales and brand interest supporting investor conversations.We are now seeking a business partner to help our brand outreach to premium hospitality channels.The OpportunityWe are looking for a commercially driven partner with a strong background in luxury hotels, boutique hospitality, or high-end guest experience management.This is an equity-based founding role (unsalaried currently), designed for someone who sees long-term value in building a premium fragrance brand aligned with curated hotel partnerships.Key Responsibilitiesi. Develop and secure partnerships with boutique and luxury hotelsii. Introduce premium in-suite sampling experiences for hotel guestsiii. Drive B2B sales strategy within hospitality networksiv. Lead hospitality-led brand positioning and experiential marketingv. Build strategic relationships within luxury and lifestyle ecosystemsvi. Contribute to broader sales, marketing, and investor strategyIdeal Profilei. 5+ years in luxury hospitality, hotel management, or guest experienceii. Strong industry network within boutique or premium hotel groupsiii. Commercially astute with proven sales or partnership experienceiv. Entrepreneurial mindset and comfortable operating in early-stage growthv. Confident communicator capable of representing the brand at senior levelsvi. International exposure (London, Dubai, or Australian luxury markets preferred)Why Joini. Founding-level equity opportunityii. Existing traction and early revenueiii. Clear hospitality-led growth strategyiv. Positioned within the premium fragrance marketv. Investor-facing momentum already underwayIf you are interested in building a refined, globally positioned fragrance brand through strategic hospitality partnerships, we would love to connect.