E-Commerce Coordinator

Loeffler Randall is seeking a detail-oriented Ecommerce & CRM Coordinator to support the day-to-day execution and maintenance of our Shopify business. Reporting to and working in close partnership with the DTC Ecommerce team, this role is the engine behind accurate, on-time product launches — owning product setup in Shopify, keeping the site polished and error-free, and supporting merchandising, operations, and reporting wherever the business needs it.This role will serve as a key operator within the ecommerce team — proactively managing recurring workflows, identifying and resolving site issues, and keeping the digital storefront polished, accurate, and launch-ready. This role will also support email and SMS campaign production under the direction of Performance Marketing, working across teams to deliver accurate, coordinated launches. This is a hands-on, high-learning role, ideal for someone a couple of years into their ecommerce, marketing or retail career who wants broad, direct exposure to how a growing fashion brand runs its digital business.Core ResponsibilitiesProduct Setup & Content (Shopify)Build new products in Shopify: creating styles, variants (size/color), SKUs, and pricing. Ensuring that every product is complete and accurate ahead of scheduled launches.Upload and organize product imagery, swapping and updating assets as they become available. Calling out issues that arise (color, size, quality, etc.)Maintain accurate product attributes, descriptions, categorization, and tagging to support search, filtering, and merchandising.Support pre-order setup, toggling live status and updating availability dates as inventory shifts.Partner with merchandising and operations to ensure new product is properly prepped and available for each launch.Set up and maintain the UK catalog, ensuring products, pricing, and market specific settings are accurate for the UK storefront.Site Merchandising & QAAssist the build of merchandise collection and category pages so they accurately reflect current inventory, launches, and business priorities.Run recurring site sweeps across product categories to catch content, imagery, or merchandising gaps before they reach the customer.QA product information, pricing, links, imagery, and site functionality, escalating and helping resolve discrepancies.Build and QA campaign landing pages and collection pages in partnership with Performance Marketing, ensuring links, featured products, availability, and market-specific destinations are accurate ahead of campaign launches.Support paid and email campaign QA by checking destination URLs, tracking parameters, product availability, and promotional accuracy, escalating discrepancies to Performance MarketingEmbroidery & PersonalizationOwn the end-to-end embroidery process, serving as the primary point of contact for our off-site embroiderer.Manage the project and timelines with the embroiderer, keeping orders moving through the process on schedule.Coordinate replenishment to keep inventory for embroidery stock & availability aligned with demand.Create and manage shipping labels and backend fulfillment for complete order processing.Pricing & MarkdownsExecute scheduled markdowns and approved price changes accurately and on time, following the established price-change process.QA pricing after markdowns and updates to confirm changes are live and correct across the site.Proactively flag pricing discrepancies or unexpected site behavior.Email & SMS ProductionBuild email and SMS campaigns in Klaviyo using approved briefs, copy, assets, and templates, under the direction of Performance Marketing.Prepare campaigns for review, checking links, tracking parameters, product availability, promotional details, and rendering across devices.Help maintain campaign build timelines and asset checklists, flagging missing inputs or production delays to Performance Marketing.Implement approved content and link updates within existing automated flowsAdmin & SupportSupport recurring ecommerce reporting by gathering, organizing, and validating performance data.Prepare weekly and monthly reporting as requested, proactively flagging notable trends, opportunities, or issues.Take on ad hoc projects and administrative support across the ecommerce team as assigned.Qualifications1-3 years of experience in ecommerce or digital merchandising, digital marketing or CRM.Hands-on familiarity with Shopify requiredHands-on familiarity with Klayvio preferredExceptional attention to detail and a genuine commitment to accuracy.Highly organized, with the ability to juggle daily, weekly, and seasonal tasks against launch deadlines.Comfortable working in Excel/Google Sheets with product data and recurring reporting.A strong context-switcher, able to move between a product setup, a site fix, and an order issue in the same day without losing accuracy on any of them.Able to manage multiple workflows and deadlines.Proactive, solution-oriented, and eager to learn in a fast-paced, hands-on environment.Genuine interest in fashion and the evolving e-commerce landscape.Hands-on experience building email campaigns in Klaviyo or a comparable email marketing platform strongly preferred