Commercial Program Manager

This job is with JTI, an inclusive employer and a member of myGwork – the largest global platform for the LGBTQ+ business community. Please do not contact the recruiter directly.At JTI we celebrate differences, and everyone truly belongs. 46,000 people from all over the world are continuously building their unique success story with us. 83% of employees feel happy working at JTI. To make a difference with us, all you need to do is bring your human best. What will your story be? Apply now!  Learn more: jti.com  Title: Commercial Program ManagerCountry: USALocation: Raleigh, NCProfessional Area: Marketing & SalesRole: PermanentReporting to: Commercial Planning Lead Manager Commercial Program ManagerThis position develops, coordinates, and continuously improves strategic sales initiatives, trade programs, and contract-related processes that support retail and wholesale execution across JTI Liggett.The Manager works across Sales, Trade Marketing, Pricing, Supply Chain, Finance, and other key stakeholders to translate commercial priorities, pricing direction, customer needs, and approved trade strategies into clear and executable programs.The role is responsible for managing key commercial programs, including Value-Added Promotions (VAP), retail and wholesale trade initiatives, and customer contract support. This includes store targeting, quantity allocation, pricing alignment, supply chain coordination, execution readiness, and sales communication.In addition, the Manager develops and maintains an understanding of the competitive retail and wholesale contract landscape, providing insights that support Sales Team awareness, commercial planning, and decision-making.The role also uses sales data, KPIs, operational analytics, and post-program learnings to evaluate program effectiveness, identify opportunities for improvement, and strengthen future commercial initiatives.Requirements:A minimum of a BA/BS Degree is requiredMinimum of 3 years of experience in sales or commercial planningExperience in B2B sales operations, commercial planning, or trade program managementExperience developing, launching, and improving sales initiatives, trade programs, or promotionsFamiliarity with retail and wholesale trade programs, including customer contracts, promotional planning, store targeting, and execution readinessStrong analytical skills, with experience using sales data, KPIs, and operational analytics to evaluate performance and inform decisionsStrong project management and organizational skills, with the ability to manage multiple initiatives, timelines, and stakeholdersExperience with process improvement and the ability to identify opportunities to increase program effectiveness and operational efficiencyExperience with budget tracking and understanding of commercial financial considerationsStrong stakeholder management and communication skills, with the ability to collaborate and influence across functionsStrong ability to translate complex commercial information into clear, actionable recommendationsAbility to work effectively across Sales, Trade Marketing, Pricing, Supply Chain, Finance, and other business functionsFluent in EnglishAreas of Responsibilities:Value-Added Promotion Planning & Execution:Develops and manages Value-Added Promotion (VAP) execution plans from planning through field deploymentCoordinates program requirements across Sales, Trade Marketing, Pricing, Supply Chain, Finance, and other relevant stakeholdersDevelops store-targeting approaches aligned with program objectives and commercial prioritiesCoordinates store-level quantity allocation to support effective program deploymentEnsures pricing considerations and supply chain inputs are incorporated into program planningDevelops clear sales communication and execution guidance to support field readinessMonitors the VAP process and identifies opportunities to improve efficiency, consistency, and program effectivenessUses performance insights and post-program learnings to continuously improve future VAP planning and executionTrade Program & Contract Development:Partners with Trade Marketing, Sales Management, Pricing, and other stakeholders to develop retail, wholesale, and chain trade programsSupports the development and implementation of commercial initiatives aligned with business priorities and customer needsContributes to the development and maintenance of customer contract frameworksEvaluates program requirements, commercial considerations, and execution implications when developing initiativesCoordinates cross-functional inputs to ensure programs are practical, aligned, and ready for executionSupports Sales teams with clear program guidance, requirements, and relevant commercial informationIdentifies opportunities to improve trade program processes and strengthen consistency across initiativesCompetitive Contract Intelligence:Develops and maintains knowledge of competitive retail and wholesale contract structuresMonitors relevant competitive trade and contract activity to maintain an up-to-date view of the commercial landscapeEstablishes and maintains a current contract landscape libraryOrganizes competitive contract information in a clear and accessible formatDevelops concise summaries of competitive contract structures and key commercial considerationsShares relevant insights with the Sales Team to support awareness, planning, and commercial decision-makingIdentifies emerging competitive trends and developments that may have implications for future trade programs and customer negotiationsProgram Analytics & Performance Improvement:Analyzes sales programs, trade initiatives, and execution results to evaluate program effectivenessUses sales data, KPIs, and operational analytics to identify trends, opportunities, and areas requiring improvementMeasures program performance against established objectives and expectationsTranslates analytical findings into clear, actionable recommendationsIncorporates post-program learnings into future program design and planningIdentifies opportunities to improve program processes, execution, and commercial outcomesSupports informed decision-making through accurate and relevant performance insightsContinuously evaluates and improves commercial program processes and ways of workingCross-Functional Planning & Stakeholder Management:Coordinates activities and deliverables across Sales, Trade Marketing, Pricing, Supply Chain, Finance, and other stakeholdersEstablishes clear timelines, responsibilities, and required inputs for commercial programsManages project dependencies and follows up on outstanding actions to maintain program readinessBuilds strong working relationships across functions to facilitate alignment and effective executionCommunicates program requirements, updates, risks, and recommendations clearly to relevant stakeholdersSupports effective implementation of approved programs within established commercial strategies, trade guidelines, pricing direction, contract frameworks, and budget parametersIdentifies operational challenges and facilitates resolution with appropriate stakeholdersOther:Manages various tasks and projects as they arise and as requested by the managerSupports broader commercial planning and sales organization priorities and initiatives as required What to expect: At JTI Liggett, we are proud to be recognized as a Top Employer and awarded the Global Equality Standards certificate, continuing our commitment to equal pay and equal opportunities.Our culture is what makes JTI Liggett a fun and exciting environment to work in. We value integrity, trust, empowerment, and freedom – freedom of choice, freedom of thought, freedom of expression, and freedom to be yourself.We ask for accountability, ownership, results, and collaboration.And we care for our people's well-being. In addition to the salary, you can enjoy the following benefits:Annual Performance-based BonusEmployee Stock Purchase PlanPersonal Development ProgramsMedical, Dental & Vision Plan for employees & family membersLife InsuranceMatching 401(K)Paid Time Off (PTO)Paid Family Leave (20 weeks)Short-Term & Long-Term DisabilityEducation/Tuition AssistanceVolunteering ActivitiesEmployee Assistance Program (counseling services for employees & family members)Are you ready to join us? Build your success story at JTI. Apply now!Next Steps: After applying, if selected, please anticipate the following within 1-3 weeks of the job posting closure: Phone screening with Talent Advisor > Assessment tests > Interviews > Offer. Each step is eliminatory and may vary by role type. At JTI, we strive to create a diverse and inclusive work environment. As an equal-opportunity employer, we welcome applicants from all backgrounds. If you need any specific support, alternative formats, or have other access requirements, please let us know.