Consumer Marketing Lead - Product Campaigns & GTMs Apply
About Pinterest:
Millions of people across the world come to Pinterest to find new ideas every day. It's where they get inspiration, dream about new possibilities and plan for what matters most. Our mission is to help those people find their inspiration and create a life they love. In your role, you'll be challenged to take on work that upholds this mission and pushes Pinterest forward. You'll grow as a person and leader in your field, all the while helping Pinners make their lives better in the positive corner of the internet.
Creating a life you love also means finding a career that celebrates the unique perspectives and experiences that you bring. As you read through the expectations of the position, consider how your skills and experiences may complement the responsibilities of the role. We encourage you to think through your relevant and transferable skills from prior experiences.
Our new progressive work model is called PinFlex, a term that's uniquely Pinterest to describe our flexible approach to living and working. Visit our PinFlex landing page to learn more.
We are looking for an experienced and innovative marketer to join our growing Consumer Marketing team. Working closely with product and product marketing, this role will be instrumental in driving the success of Pinterest feature launches by crafting on and off-platform strategies to grow awareness and adoption. Whether it's the next chapter in our inclusive product story or a campaign to re-introduce Pinners to shopping, you'll have the opportunity to shape Pinner experiencesand perceptionswhile driving engagement with our platform.
What you'll do:
- Marketing strategy: Author comprehensive marketing strategies for feature launches that are rooted in research and aligned with overall business objectives.
- Campaign management: Lead and execute end-to-end marketing campaigns while aligning cross-functional stakeholders and gaining exec buy-in.
- Creative development: Oversee campaign creative from briefing to execution, working closely with creative teams and internal or external agencies.
- Channel planning: Devise a channel strategy and work with channel owners to implement on and off-platform tactics that work together to drive awareness and adoption.
- Analysis and reporting: Work with measurement teams to develop robust measurement plans; optimize campaigns in-flight and analyze and report on post-campaign metrics.
What we're looking for:
- Bachelor's degree in Marketing, Business, or related field.
- 8+ years of experience in consumer marketing with a track record of successfully launching and marketing consumer-facing products or features in the digital space.
- Strong critical thinking and analytical skills you are a good writer and delight in authoring a strategy rooted in consumer insights and data.
- Creative thinker with a passion for delivering innovative marketing solutions.
- Ability to thrive in a fast-paced, dynamic environment that carries a degree of ambiguity.
Relocation Statement:
- This position is not eligible for relocation assistance. Visit our PinFlex page to learn more about our working model.
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