Consumer Performance Manager

Title: Consumer Performance Manager US DTC
Location: Boca Raton, FL (Hybrid)
Duration: 12+ Months Contract
Own ecommerce revenue, conversion rate, and average order value (AOV) across Shopify and other online sales channels.

Manage and optimize the customer journey from initial awareness through purchase and retention.

Lead site merchandising, product placement, promotions, and content strategy to improve sales and customer experience.

Partner with marketing agencies on paid media across Meta, Google, affiliate, and retention channels.

Analyze performance data and make recommendations to increase revenue and improve marketing ROI.

Lead A/B testing and conversion rate optimization (CRO) initiatives.

Work closely with marketing, creative, analytics, and operations teams to execute growth strategies.

Help drive AI-driven ecommerce initiatives and emerging commerce opportunities.

Must-Haves

7+ years of ecommerce, digital marketing, or DTC experience.

Proven track record growing ecommerce revenue.

Strong Shopify experience.

Experience managing paid media strategy across Meta, Google, affiliates, and customer acquisition channels.

Strong analytics background using GA4, Shopify Analytics, Looker, or similar tools.

Experience with conversion optimization, testing, and ecommerce performance management.

Experience leading teams, agencies, or cross-functional initiatives.