Content Marketing Associate

Content Marketing Associate:Position Overview: We are looking for a results-driven Content marketing strategist to execute the planning, development, and creation of high-level B2B content marketing strategies. This role will require a strong understanding of content marketing best practices, and staying abreast with industry trends and changes in the content marketing landscape, including AI visibility strategy. In this role, you will execute the creation of diverse content initiatives, such as B2B social media posts, short and long form writing, email marketing campaigns, and apply SEO & GEO best practices to such content creation. This role will be client-facing, where you will communicate your strategy plans with Fishman PR clients, to provide them industry-leading guidance. Why Fishman PR?When you join the Fishman PR team, you're not just working at another PR firm - you're becoming a part of the nation's powerful franchising industry. Because of our over 35 year history representing some of North America's largest, well-established restaurant, retail, fitness & wellness and home services franchised brands, Fishman PR has been ranked the #1 PR Agency in franchising for eight consecutive years!Our mission goes beyond securing placements. Our staff makes a real difference every day through generating earned coverage and creating content that not only inspires entrepreneurs to open their own businesses, but supports the success of those small business owners (franchisees).Benefits:Flexible Work Schedule – We are located in a contemporary office in the heart of River North. Currently, we're working two days in office and the rest work from home.Medical, Dental, Vision Insurance401K MatchCompetitive SalaryPTO (5 days on the day you start)Vacation days (10 accrued after 6 months)Social activities – We love how our social activities for our staff and frequent agency summits help optimize professional development, improve team cohesiveness and boost collaboration opportunities.Candidate Referral Incentive – Employees receive a financial bonus for bringing us quality job candidates that get hired.In this role, you will work on several different client accounts, all of which are focused on B2B strategies with the goal of promoting franchise development. Responsibilities:Develop and oversee a comprehensive content strategy that supports our clients' marketing objectives and business goals.Conduct in-depth research to gain insights into target audiences and industry trends.Manage a content calendar to ensure the timely and consistent delivery of high-quality content across various platforms.Lead collaboration efforts with team members to produce integrated content.Implement SEO & GEO best practices to enhance content visibility and reach.Analyze content performance using analytics tools and provide strategic insights for optimization and growth.Manage the execution of deliverables, including communication to clients, publishing on social media, CRM, CMS/website updates, etc.Define and track KPIs for social media, email marketing, website analytics, AI visibility, etc. to evaluate performance and guide strategy adjustments. Qualifications:Bachelor’s degree in Marketing, Communications, or related field.Significant experience in content marketing management, with a proven track record of developing and implementing successful content strategies.Deep knowledge of content marketing principles, storytelling, and maintaining brand consistency.Expert writing and editing skills, with attention to detail.Proficiency in SEO & GEO and content optimization techniques.Familiarity with content marketing tools such as Canva, Adobe Creative Suite, Photoshop, HubSpot, FranConnect, or similar platforms.Innovative thinker capable of generating new ideas and campaigns.Outstanding communication and teamwork abilities, with experience leading collaborative projects.Prior experience in a client-facing role, offering direct feedback and strategic guidance is preferred.Prior experience in franchise industry is preferred, not required.