Roles and Responsibilities:Content & Thought LeadershipOwn execution of blogs, website content, and landing pages for the US audienceProduce thought-leadership and Pulse content aligned to service line narrativesBuild and manage guides, gated content, and ebooks in collaboration with demand teamsLifecycle Demand & ProgramsPlan and execute webinarsRun client-focused campaigns and activities that support upsell, cross-sell, and retentionOwn Demand → Pipeline contribution from content and program-led initiativesOwn ABM campaigns with relevant content, messaging, and assetsMedia, Distribution & CommunityManage social media execution (primarily LinkedIn, selectively others)Own video content creation and YouTube strategy executionDrive presence on Reddit and Medium for authority and niche engagementWork closely with design and video teams to ensure consistent outputCollaboration & AlignmentWork closely with:Assistant Marketing Manager – Revenue Ops & PerformanceSales and Growth teams (US)Leadership stakeholdersEnsure content and programs are aligned to active campaigns and pipeline goalsExperience Required:3–6 years of experience in B2B marketing, preferably in:Professional servicesSaaS / TechConsulting or B2B servicesSkills & CapabilitiesStrong content execution skills (written + conceptual)Comfortable working across blogs, webinars, gated content, and socialUnderstands demand funnels, not just content creationAbility to manage multiple programs in parallelData-aware and conversion-focused mindsetStrong coordination and follow-throughExperience with ABM campaigns