Coordinator, Programmatic Activation Apply
Full job description
Overview:
As a Coordinator of Programmatic Activation you will help implement growth and customer acquisition campaigns for the Paramount Streaming Services. You will focus on business analytics and creative operational tasks, while monitoring acquisition metrics such as conversion rates, cost per acquisition (CPA) and return on ad spend (ROAS). The ideal candidate has quantitative skills and some experience running paid advertising campaigns on programmatic or CTV platforms would be a bonus. We are open to applicants with strong analytical or financial backgrounds who would like to grow their careers in the digital marketing space. Join the team!
Role and Responsibilities:
- Responsible for overall day-to-day operations, campaign management, and reporting for the programmatic marketing team.
- Support programmatic audience acquisition for the Paramount+ Streaming Service and Pluto TV.
- Leverage quantitative skills to acquire new customers for the Paramount+ streaming service
- Become an expert in programmatic RTB buying strategies, optimization algorithms, and data visualization for display, mobile, and video campaigns.
- Combine data analysis and marketing team feedback to create return on investment positive strategies and provide recommendations for complex campaigns to meet customer acquisition objectives.
- Develop insights on how to improve campaign effectiveness and develop proposals on how to expand campaign opportunities.
- Use our data management platforms to create Paramount first party data user segments that are the most relevant for a particular client.
- Work with the Paramount+ and Pluto TV marketing teams to communicate and report on campaign results.
- Assist the programmatic team with creative uploads and ad trafficking.
- Support other Paramount brands who may run programmatic marketing campaigns.
- Help build our trading standard processes, including creating training collateral, and internal resources.
Basic Qualifications:
- 2+ years of experience in digital marketing, digital planning, buying and measurement, or ad operations experience.
- Advanced MS Excel skills, knowledge of relational databases, SQL, or R/Python a huge plus
- Strong analytical/quantitative skills and the ability to draw insights from extremely large datasets with minimal support
Additional Qualifications:
- Bachelor's degree preferred
- Open to interviewing digital marketing, financial traders, or business analysts.
- Some experience developing and implementing display, mobile, video and/or other digital marketing programs is a bonus.
- Troubleshooting, analytical, and problem-solving abilities, along with an ability to collaborate cross-functionally in a fast-paced environment
- Effective time management skills ability to prioritize and meet deadlines
- Ability to thrive in a small, intense, and high growth environment
#LI-Hybrid
Join the Paramount Streaming Talent Community! Get the inside scoop on life at Paramount Streaming and about career opportunities.
Paramount+, a direct-to-consumer digital subscription video on-demand and live streaming service from Paramount Global, combines live sports, breaking news, and a mountain of entertainment. The premium streaming service features an expansive library of original series, hit shows and popular movies across every genre from world-renowned brands and production studios, including BET, CBS, Comedy Central, MTV, Nickelodeon, Paramount Pictures and the Smithsonian Channel. The service is also the streaming home to unmatched sports programming, including every CBS Sports event, from golf to football to basketball and more, plus exclusive streaming rights for major sports properties, including some of the worlds biggest and most popular soccer leagues. Paramount+ also enables subscribers to stream local CBS stations live across the U.S. in addition to the ability to stream Paramount Streamings other live channels: CBSN for 24/7 news, CBS Sports HQ for sports news and analysis, and ET Live for entertainment coverage.
ADDITIONAL INFORMATION
Hiring Salary Range: $42,400.00 - 56,000.00.
The hiring salary range for this position applies to New York, California, Colorado, Washington state, and most other geographies. Starting pay for the successful applicant depends on a variety of job-related factors, including but not limited to geographic location, market demands, experience, training, and education. The benefits available for this position include medical, dental, vision, 401(k) plan, life insurance coverage, disability benefits, tuition assistance program and PTO or, if applicable, as otherwise dictated by the appropriate Collective Bargaining Agreement.
https://www.paramount.com/careers/benefits
Paramount is an equal opportunity employer (EOE) including disability/vet.
At Paramount, the spirit of inclusion feeds into everything that we do, on-screen and off. From the programming and movies we create to employee benefits/programs and social impact outreach initiatives, we believe that opportunity, access, resources and rewards should be available to and for the benefit of all. Paramount is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, creed, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, and Veteran status.
If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation if you are unable or limited in your ability to use or access. https://www.paramount.com/careers as a result of your disability. You can request reasonable accommodations by calling 212.846.5500 or by sending an email to paramountaccommodations@paramount.com. Only messages left for this purpose will be returned.
