Primary Job Responsibilities

Social Media Management

• Manage and maintain all social media platforms

• Plan, schedule, and publish daily posts, reels, stories, and campaigns

• Ensure consistency in brand voice, messaging, and visual identity

• Respond to comments, messages, and queries

Content Creation & Creativity

• Ideate and create engaging content including:

• Static posts (carousels, infographics)

• Reels and short videos

• Stories and interactive content

• Write compelling captions, hooks, and scripts

• Bring innovative ideas for campaigns, trends, and storytelling

Campaign Planning & Execution

• Design and execute social media campaigns for:

• Awareness drives

• Events and initiatives

• Educational and social impact content

• Collaborate with internal teams for content alignment

Performance Tracking & Optimization

• Monitor key performance metrics (reach, engagement, followers, conversions)

• Analyze insights and improve content strategy accordingly

• Stay updated with algorithm changes and trends

Major KRAs

• Audience Growth: Consistent increase in followers and reach across platforms

• Engagement Performance: Improvement in engagement rate, saves, shares, and comments

• Content Quality: Timely delivery of high-quality, on-brand content and campaigns

• Insights & Reporting: Accurate weekly/monthly reports with actionable insights

• Brand Consistency: Uniform tone, messaging, and visual identity across platforms

Specific Knowledge & Skills

Core Skills

• Strong understanding of social media platforms and algorithms

• Excellent content writing and copywriting skills

• Creative thinking with a strong visual sense

• Basic knowledge of design tools (Canva, Photoshop, etc.)

• Video editing skills (Reels/Shorts editing tools like Premiere Pro, CapCut, etc.)

Creative Skills

• Ability to ideate unique and engaging content

• Strong storytelling and scriptwriting ability

• Understanding of audience psychology and engagement techniques

• Eye for design, aesthetics, and layout

Qualification and Experience

Minimum Qualification

• Bachelor's degree in marketing, Mass Communication, or a related field

Preferred Qualification

• Master’s degree or certification in Digital Marketing / Social Media Marketing

• Experience in handling educational/social impact platforms (preferred)

Minimum Experience

• 1 - 3 Years