Creative Director

**This job is NOT with ForceBrandsTitle: Creative DirectorLocation: New York City | Initially RemoteEmployment Type: Full-Time or FractionalForceBrands is partnering with an exciting early-stage consumer brand. We're seeking a highly creative, entrepreneurial Creative Director to help define and build a distinctive brand identity from the ground up. This is a rare opportunity to work directly with an accomplished founder, shape the creative direction of a new consumer business, and bring a compelling brand vision to life across digital, social, campaigns, and national retail.What You'll DoDefine and lead the brand's creative vision, visual identity, and brand standards across all consumer touchpoints.Develop innovative creative concepts for product launches, integrated campaigns, retail activations, and future product initiatives.Lead creative direction for the brand's website and digital consumer experience.Establish the visual language and content standards for Instagram, TikTok, and other relevant platforms.Direct photography, video, and content production, working with external creative partners.Develop creative assets for a major national retail launch, including in-store displays, merchandising, and retailer-specific materials.Partner closely with the Founder and Digital Marketing leadership to deliver cohesive, high-impact creative.Build and manage a flexible network of freelancers, photographers, stylists, and production partners.What We're Looking For8–10+ years of creative leadership experience within beauty, fashion, lifestyle, wellness, or another highly visual consumer category.Experience developing and building consumer brands from an early stage.Exceptional visual taste, conceptual thinking, and a sophisticated understanding of contemporary design.Strong experience across digital, social, ecommerce, campaigns, and retail creative.A proven ability to translate brand strategy into compelling creative execution.Experience managing external creative resources and production budgets.An entrepreneurial, hands-on mindset with the ability to operate effectively in a lean startup environment.Experience supporting national retail launches or working with Target is a plus.