Creative Marketing Manager

Creative Marketing Manager Aroma360 is a boutique Scent Marketing and Branding company that specializes in providing the highest-quality essential oil-based scenting solutions to businesses and individuals all around the world. As the only full-service scent company, Aroma360 guides clients from concept and development to strategic implementation while priding themselves on exceptional customer service every step of the way. Aroma360 is continuously raising the bar for healthy scenting solutions in the industry! Aroma360 is looking for a Creative Marketing Manager to join our in-house creative team and lead the strategy and performance of our paid media creative. This role bridges luxury brand storytelling and data-driven execution, translating business goals and performance insights into clear creative direction. You'll collaborate closely with internal creatives, paid media teams, and agencies to develop, test, and scale high-performing creative that aligns with Aroma360's premium brand and drives growth across the funnel. About the Role Campaign Briefing & Launch Strategy Lead the development of creative briefs for new sales initiatives, product launches, relaunches, and promotional moments Translate business goals, performance insights, and funnel strategy into clear creative direction, messaging frameworks, and priorities Ensure briefs clearly define target audiences, key angles, deliverables, and testing considerations to support efficient execution Creative Strategy & Performance Develop high-performing creative angles, hooks, messaging frameworks, and testing roadmaps for paid media campaigns. Translate paid media performance data into actionable creative insights and iterations Oversee creative testing and asset optimization to improve specific KPI's Paid Media Creative Support Partner closely with paid media teams and agencies to align creative strategy with media goals Support multi-seven-figure monthly ad spend through performance-driven creative direction Identify winning creative concepts and scale them across platforms and formats Creative Quality Control & Distribution Review and evaluate all incoming creative from the internal creative team to ensure alignment with brand standards, campaign objectives, and performance goals Provide strategic feedback and refinement direction to optimize creative for paid media performance before external distribution Curate and funnel approved creative to paid media agencies, clearly communicating usage guidelines, funnel placement, and testing priorities Data, Reporting & Optimization Own creative performance reporting across paid media, providing clear insights on what's working, what's not, and why, with recommendations tied directly to revenue impact Analyze performance trends across creatives, formats, and funnels to inform testing roadmaps, creative pivots, and scaling decisions Communicate concise, actionable performance recaps to internal stakeholders and external partners, translating data into clear next steps Joining our team comes with a range of exciting benefits to support your health, well-being, and professional growth, including: Medical health coverage, including dental and vision insurance Life insurance, 401K, PTO Employee discount on our products and services. Fun and exciting company events. Salary and Schedule: $70-$80K annually Monday-Friday In-Office Wynwood, Miami Our organization is an equal opportunity employer and does not discriminate against any candidate based on race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status, or any other legally protected characteristics. We are committed to promoting diversity, equity, and inclusion in our workplace and welcome candidates from all backgrounds to apply for any open positions.